What is a brand? What is branding? Is it a name or logo? Is it the company slogan or look of the website? Sometimes we make the mistake of thinking that our brand is what we look like or the message we communicate. While those things may influence our brand, it is more than that.

Most web hosts offer free basic statistics for your web traffic. However, if you’re relying on these primitive tools thrown in as a bonus to your hosting, you’re going to miss out on a gold mine of information. Below are the five most compelling reasons you should use Google Analytics to monitor and measure your website traffic.

Web design is an art and a science. Not only are you trying to captivate new visitors but you are also trying to convince search engine robots to rank your website. So, the question is: how do you measure the effectiveness of a website? In this article on Web Design Essentials you’ll learn how to evaluate your website’s effectiveness and how you can improve it.