Grander Music contacted us about their vision to raise nearly $60,000 to help create sustainable income for orphans through music. They wanted to create a new website for this initiative that explained the cause and compelled people to give. With their Zambia trip only a few months away, Project Joy needed to raise the funds to make the documentary and trip a reality.
In a very short amount of time, we crafted a beautiful website that highlighted the needs of the orphans and the purpose of Project Joy. The new website provides credibility for potential donors and allows them to give online. It also provides project updates and helps raise awareness. In addition to the website, we also did a full digital marketing campaign to raise awareness and increase their donor base. We ran a successful Thunderclap campaign on social media that reached more than 60,000 people, created a Facebook Ads strategy and a social media marketing campaign.