Social Media Worksheet

We’re so excited to work with you and get started on your social media management! Please take the time to be as detailed a possible in your answers, so we can best serve you. Let’s get started!

Name*

Company

Email*

Facebook Business Page URL

Instagram Business Page URL

Twitter Business Page URL

LinkedIn Business Page URL

Your Business

Give me an elevator pitch for your business … who you are, what you do!

What do you deliver? Please give any details about your products/services that you would like us to know!

Do you have a slogan or tagline?

Business Goals and Objectives

What are your primary goals for utilizing social media? (Check all that apply)

Lead Generation
Raise Brand Awareness
Raise Brand Reputation
Customer Engagement
Showcase Services/Products
Other

Target Audience

Who is your ideal customer or target audience?*

What demographics (age, gender, location, interests) make up your target audience?

Do you have any existing data or insights about your current social media followers or customers?

Yes
No

Current Social Media Presence

How would you describe your current social media activity and engagement levels?

Are there any specific challenges or pain points you're facing with your current social media efforts?

Competitor Analysis

Who are your main competitors, particularly in the social media space?

What do you admire or don't like about your competitors' social media presence?

Are there any competitors whose social media strategies you'd like to emulate or differentiate from? (Please add social media links)

Content Strategy

What type of content do you currently share or plan to share on social media (e.g., blog posts, videos, infographics)?

Do you have any existing content assets (such as blog posts, videos, or graphics) that we can leverage for social media?

Yes
No

Are there any specific themes or topics you want to focus on in your social media content?

Brand Voice and Messaging

How would you describe your brand's personality or tone of voice? (Check all that apply)*

Are there any key messages or brand values that you want to communicate through your social media content?

Do you have any brand guidelines or style preferences we should adhere to?

Yes
No

Measurement and Analytics

How do you currently measure the success of your social media efforts?

Are there any specific metrics or key performance indicators (KPIs) you're particularly interested in tracking?

Do you have access to any analytics or reporting tools for your social media accounts?

Yes
No

Additional Considerations?

Are there any upcoming events, product launches, or promotions we should be aware of?

Do you have any specific preferences or restrictions regarding frequency of posting, timing of posts, or engagement with followers?

What type of content will you providing to us?

Exact Text
Keywords
Photography

Thank you!

Comments

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Our Work

Web Services

Design

Marketing