Who is Marshall Roofing?
Marshall Roofing, Siding & Windows has been serving Northern Virginia and Maryland since 1980. For over 40 years, they have built their reputation on quality and customer satisfaction, growing from humble beginnings into a leading roofing company in the Washington DC Metro area.
The company provides a full range of residential exterior services, including roof replacement, roof repair, inspections, siding, and windows. Their focus on reliability, clear communication, and consistent results has made them a trusted contractor for homeowners across the region.
The website was developed with search engine optimization in mind, ensuring their services are clearly structured and aligned with how users search for roofing contractors in their service area.
What services did we provide for this project?
Marshall Roofing partnered with Johnny Flash Productions to design and develop a website that highlights their expertise in roofing, siding, and window services. The goal was to create a professional and user-friendly platform that clearly communicates their value and builds trust with potential customers.
We delivered a complete website design with a clean, modern layout, structured service pages, and an improved user experience. The site was built to showcase their core services while strengthening credibility and supporting their overall online presence.
How did we approach the SEO strategy and website structure?
Our approach focused on aligning the website with how users search for roofing services and improving visibility in search results.
We structured the site around key service areas such as roof replacement, roof repair, siding, and windows. Each service was organized into dedicated pages with clear content, making it easier for search engines to understand the site and for users to find relevant information.
We also implemented a streamlined navigation system and clear calls-to-action to guide users through the site. This helps visitors quickly access service details, explore options, and request estimates without confusion.
In addition, the site was designed to support ongoing SEO efforts by improving content clarity, page structure, and overall usability.
Where is this business located?
Marshall Roofing, Siding & Windows serves homeowners throughout Northern Virginia and Maryland, providing residential roofing and exterior services across the Washington DC Metro area.
What results did the client achieve?
The new website improved Marshall Roofing’s organic performance and increased qualified traffic.
Year-over-year data shows strong growth across key metrics, with users increasing by 597%, sessions by 623%, and engaged sessions by 667%. New users also grew by over 602%, indicating a significant increase in visibility and search-driven traffic.
The site now attracts higher-intent users and provides a clearer path to conversion, supporting consistent lead generation.
Performance Growth
COMPARED TO THE PREVIOUS PERIOD
Total users increased by 79%
New users increased by 80%
Sessions increased by 81% with 66% engaged sessions
COMPARED YOY
Total users increased by 597%
New users increased by 602%
Sessions increased by 623% with 667% engaged sessions
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Frequently Asked Questions
An effective roofing company website clearly presents services such as roof replacement, repair, and inspections while building trust through experience, credentials, and customer-focused messaging. It should make it easy for users to request an estimate and quickly understand why they should choose that contractor.
Amazing company to work with from start to finish. From Joli and the web design team to dealing with John directly these guys are true professionals. Couldn't be happier with our results and highly recommend.
Matt Marshall
General Manager/Estimator - Marshall Roofing
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