The Johnny Flash Way – 7 Things We Do That Our Competition Doesn’t

Navigating the world of web design and marketing can be daunting. With a sea of companies to choose from, finding the right partner for your project can feel like an uphill battle. That’s why at Johnny Flash, we believe in treating others the way we want to be treated.

We listen, respond, and above all, we do right by our customers. And we’ve spent years honing an approach to design, marketing, and client communication that is uniquely our own—the Johnny Flash way!

What is the Johnny Flash Way?

If you’re scratching you’re heading at this phrase, not to worry. Let’s take a deep dive into the seven exclusive benefits that set us apart from our competition.

1. We have detailed proven processes

Every project we undertake is backed by a proven process that guarantees consistency and quality. From web design to logos and branding, we’ve created detailed, step-by-step workflows that guide our team and our clients through each project from start to finish. Let’s take a brief look at those now to illustrate what we mean:

Web Design

web design process prototype

Our Web Design process begins with a comprehensive Discovery phase, where we learn about your business, your goals, and your audience.

We then move to the Sitemap phase, where we craft a comprehensive, intuitive sitemap of your website’s structure.

Then we move on to creating a Prototype that gives our clients a hands-on experience of what their website will function like. It’s not about design at this point; rather, this step is about making sure we’re all on the same page before diving into the design process.

And that brings us to the actual Design phase. Here, we bring your ideas to life with a design that suits your brand. Once the design is approved, we develop your site, test it thoroughly, and then launch it. But our process doesn’t end there—we continue to provide support and make any necessary adjustments to ensure your site performs optimally.

Logo Design

logo design process

Our Logo Design process follows a similar approach. We start by understanding your brand and your vision, then we create several initial concepts. Next, we create some digital renderings of the best designs and go back and forth with you to land on something you’re happy with.

After that, we go through the color selection process then present you with a final design. We then provide you with various file formats and a logo usage guide to ensure your new logo is used consistently across all mediums.

2. We explain the StoryBrand framework

StoryBrand is a powerful marketing tool created by Donald Miller that helps businesses clarify their message and engage their audience effectively. It’s a seven-part framework that helps you tell a compelling story about your brand.


At Johnny Flash, we guide you through the StoryBrand framework, explaining each step and how it applies to your business. Although we are not StoryBrand Certified Experts, we’ve used this framework successfully on numerous projects and have seen firsthand how it can transform a brand’s messaging.

When using the StoryBrand framework, we help our clients create a simple, clear message that resonates with their target audience. We then use the framework to build out their website, ensuring every page to further their story and achieve their goals. And we help clients lead with narrative every step of the way.

At the end of the day, we recognize that every business or organization is different and we can help you find your voice and tell your story.

3. We are very collaborative

At Johnny Flash, we believe that collaboration is key to a successful project. We don’t just take your content and drop it into your website—we work with you to shape your vision into reality. We take a collaborative approach and see our role as coaching and guiding you through the process so you get the best outcome and help you achieve your goals. 

team - collaboration

We also provide constructive feedback, gently pushing you towards creating something extraordinary. If we think the images you provide won’t resonate with your audience, we’ll tell you. If your content is lengthy, we’ll coach you on how to make it more engaging. We leverage our experience from working with hundreds of organizations to guide you through the project, ensuring the final product exceeds your expectations.

You’re in safe hands. 

4. We map out the schedule with dates – and stick to it!

To put it simply, we follow through. We understand that your time is valuable. To ensure we stay on track and meet your expectations, we create a detailed project schedule with firm deadlines.

But our commitment to you doesn’t end when the project is delivered. We offer a 30-day warranty and, for those who continue with our care plan, an extended warranty. If any defects arise, we’ll fix them without using any of your monthly support time. We don’t just build something and leave you hanging. We partner with you for the long haul and help ensure your website delivers a return on your investment year after year.

And we’ve talked to enough people over the years who have had horror stories elsewhere where someone says they will deliver a site in 2 months and 6 months has gone by and they haven’t seen anything. That’s unacceptable, in our book.

So yes, we know follow-through and execution is one of our super powers.

5. Weekly call during web design projects

To ensure smooth progress and clear communication, we schedule a weekly call during all web design projects. These calls are an opportunity for us to provide updates, discuss the next steps, and answer any questions you may have.

But these calls aren’t just about us—they’re about you. They’re a chance for you to share your ideas, provide feedback, and collaborate with us to create a final product that truly reflects your brand. This is your project, after all. We want you to take ownership of it.

6. We design from scratch

In a world of cookie-cutter designs, we stand out by creating custom designs from scratch. We start by creating wireframes and mock-ups, which allow us to experiment with different design elements before we start building your site.

This process ensures that the final design reflects your brand and resonates with your audience. And because we involve you in every step of the process, you can be confident that the final product will align with your vision.

7. No long-term contracts on our monthly services

We believe in earning your business every month, not locking you into long-term contracts. We’re confident in the value we provide, and we believe you should have the freedom to choose who manages your website, web hosting, and other assets.

Even after your website or brand launches, we’re here to provide ongoing support and marketing services. We’re committed to helping your business grow and succeed and we believe in doing right by our customers.

Bonus for Churches: Access to Amplified Impact Church Communication Course

We have a 6-week Church Communication Training Course called Amplified Impact you will get access to. This course covers the best practices from John Falke’s experience running church communications and helping his church grow from 500 to 2500 in weekend attendance. The course includes training videos, templates, and more. The cost is normally $500 to enroll. You can learn more at Amplified Impact.

Ready to experience the Johnny Flash way?

Contact us today. We look forward to partnering with you on your next web design or marketing project.

We focus on beautiful web design that delivers results for your organization. Our specialty is creating customized WordPress websites.

We build brands stronger, fueled by creativity, and inspired by people.
We focus on transforming consumers into believers.

About Us

Johnny Flash Productions

Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.