What is a brand? What is branding? Is it a name or logo? Is it the company slogan or look of the website? Sometimes we make the mistake of thinking that our brand is what we look like or the message we communicate. While those things may influence our brand, it is more than that.
Small business owners are often uneducated when it comes to logo designs and their role and importance in the operation of their business. In this guide about small business logo design we will answer common questions, look at small business logo design pitfalls, talk about how to find a logo design company and how to promote your new small business logo design.
Hopefully by now you have designed a creative and effective logo yourself or selected a logo design to make one for you (if not, read our guide to choosing a logo design company). Once you have a logo design for your company or organization, what do you do now?