How to Optimize Your Instagram Profile for Business
Instagram is one of the most popular social media platforms that makes it easy to connect with your audience and give them behind the scenes scoop into your business. However, if you want your ideal audience to notice you, you have to optimize your Instagram profile.
Before optimizing your profile, you need to think about your brand. You need to be crystal clear on your brand personality as well as know your brand mission, and Unique Value Proposition. Once you’re clear on that, you need to make sure your profile reflects your brand.
In this post, we’ll share tips and advice that you can implement right away to make sure your Instagram profile attracts your potential clients and customers.
1. Make Your Profile Reflect Your Brand
Instagram is a visual platform, therefore your entire Instagram profile and feed needs to reflect your brand. An easy way to achieve this is through photos that use your brand’s colors and reflect your brand style.
For example, if your brand is bold and edgy, your profile should post photos that use vibrant and bold color schemes.
Similarly, if your brand is minimal, you’ll achieve a more cohesive look if you use photos with plenty of white space and limited color palettes.
@anamarques210376 is a beautiful example of a consistent minimalistic feed
Another thing to keep in mind is the profile photo dimensions which measure 180x180px. As such, use a profile photo that makes it easy to recognize your logo or your face.
2. Switch to Instagram for Business
Make sure to switch your account to an Instagram Business account. For starters, you will be able to add a category to your Instagram account which will be the same you used for your Facebook page.
Secondly, once you switch to a business account, you will get access to Instagram analytics which allow you to see how your posts are performing. You can also get insights into your audience which can help you create and post content that resonates with them.
3. Add Keywords to Your Name And Bio
Another way to optimize your Instagram profile is to add keywords to your name and bio. This allows you to show up in search when other Instagram users are searching for those keywords.
@designwithinreach uses keywords in their name and their bio
For example, if you’re a marketing company you might add marketing company after your business name. You can also use keywords in your bio to make it easy for anyone who lands on your profile to understand what you do and what they can expect from your feed.
4. Have Fun With Formatting Your Instagram Bio
Speaking of your Instagram bio, have fun with formatting it. Keep in mind that you’re limited to a 150 characters so there is not a lot of room for long descriptions.
A great workaround is to use emojis and line breaks within your bio to communicate who you are and what you do. It’s also a great way to show your brand’s personality.
@luxyhair uses line breaks to make their bio easier to read.
Make sure to include a link within your bio so your followers can click through to your website. You can link to your services page, your shop or individual products or blog posts. Use a link shortener like Google URL shortener to keep your links short and don’t forget to include a call to action in the last line of your bio that encourages visitors to take action.
5. Publish Quality Photos to Optimize Your Instagram Profile
As mentioned earlier, Instagram is a visual platform. This means your photos need to be high quality. Avoid posting photos that are blurry or shot in poor lighting conditions.
Another tip to optimize your Instagram profile is to always use the same edits on your photos to maintain a consistent style. For example, be sure to use the same filter or adding the same amount of brightness or contrast to all your photos.
6. Focus on Quality of Followers Rather Than Quantity
An important thing to keep in mind is that you should focus more on the quality of your followers, rather than the quantity. After all, what good is thousands of followers if they aren’t engaging with your content?
Engage in conversation with people who comment on your content, respond to their comments, and pay a visit to their profile. Leave genuine comments on their posts and nurture the relationship.
Don’t forget to engage with others content rather than just posting your photo and moving along. Like photos that show up in your feed, explore photos posted under the same hashtags as yours, and leave comments on other people’s posts and photos.
7. Use Instagram Stories & Highlights
Use Instagram Stories and Highlights to show off your brand personality and make a connection with your audience. You can Instagram Stories to share photos that aren’t necessarily as polished as the rest of your feed as well as post more of the “in the moment” content.
@abeautifulmess is a great example of using Stories and highlights to connect with their audience
Stories are also an excellent opportunity to invite your followers to download your freebie, visit your store or sign up for a discount.
8. Be Consistent
Lastly, be consistent with your Instagram strategy and you’re bound to see results. This means deciding how often you’ll post in your feed and how often you’ll post Instagram stories. Once you’ve decided on the frequency, create a schedule and stick to it.
What’s Next?
Optimizing your Instagram profile is not as daunting as it seems. With the tips in this article, you’ll be well on your way towards crafting an engaging Instagram profile that attracts your ideal audience.
Leave a comment with your Instagram profile and the changes you made to improve it or to ask for feedback.
Need a little help with your social media? Contact us if you want help optimizing all of your social profiles and posting regular to your social media channels.
Are you looking for more traffic, leads and customers? We provide on-going digital marketing to help you reach more customers and grow revenue.
We build brands stronger, fueled by creativity, and inspired by people.
We focus on transforming consumers into believers.
About Us
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
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My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
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We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
Johnny Flash Productions, is an Internet Marketing Industry Expert. I've had the pleasure of interacting with him in a Marketing Mastermind group, and as an industry person, I can say with confidence that John knows his stuff. He's an Expert's expert. His processes are solid, and he knows how to solve problems, and drive leads to your business. He's the real deal.
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When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
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John provided an up front schedule of what tasks would be completed by when from their team.
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I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
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We are all super big fans of your work and love your passion and talent for design. All of us are so blown away by your incredible work on the anchor piece for A Better Story!
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Sam was 6 when she was diagnosed with leukemia. After 1.5 years of treatment, she survived and continues to take medication. Everyone calls her the little warrior for her bravery. She has been a living testament to the family that God heals and makes miracles. We’re so thankful for the financial support for medication.
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
Working with John and his team has been such a wonderful experience! They consistently go above and beyond to quickly complete our requests, and it's great working with a team of true experts.
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We chose Johnny Flash Productions because I knew the person, John Falke. Relationships are important. Knowing character is important and relevant to business decisions. Knowing whether a person/business will stick by their word is important along with can they perform.
A company that can perform is good, but if they do not stick by their word, skill means nothing. You produced a great product, worked with us, gave a fair price and kept us on task.
I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
We have a fabulous website thanks to their excellent process.
Their knowledge of SEO and integration of social media channels improved our church's online impact.
The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
The experience of building home remodeling company’s website was nothing short of excellent! John and his team are extremely professional, responsive, and efficient at what they do. Their process is clear and they stick to it every step of the way. The weekly production meetings were very helpful and kept the project moving forward at record speed!
My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
Johnny Flash Productions, is an Internet Marketing Industry Expert. I've had the pleasure of interacting with him in a Marketing Mastermind group, and as an industry person, I can say with confidence that John knows his stuff. He's an Expert's expert. His processes are solid, and he knows how to solve problems, and drive leads to your business. He's the real deal.
Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
In a matter of weeks, the Johnny Flash team was able to help Care With Love immensely with ideas as well as practical implementations regarding our website and marketing plans. Their team is professional, responsive, and exemplify great customer service. Well done Johnny Flash Team!
We are truly grateful for our time working with John and his team. They were able to manage a full redesign within a relatively tight timeline and delivered an impressive site that also worked well through mobile devices as well.
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We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
Johnny Flash Productions helped breathe new life into Immanuel’s online presence with their wonderful redesign of our website. Aside from their consummate professionalism, flexibility and keen attention to detail, they were an absolute pleasure to work with.
It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
I’m sure I can speak for all of us on the committee when saying that we’d heartily recommend Johnny Flash to any church or organization in need of a skilled, knowledgeable, easy-to-work with design company.
Was a pleasure to work with Johnny Flash Productions to walk through the full life cycle of a complete redesign of several of our ministries websites. Working with people who are experts caused us to think outside the box in how we really tell our story through our website.
The entire team was great to work with and the value has been incredible! God is good!
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
We have been very pleased with our website design experience with Johnny Flash. We appreciated how their structured process enabled our website team to prioritize our goals for the project and develop a final product customized to meet our individual needs.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
Joan is the breadwinner for her big family despite her husband not having a stable job. She cares for two elderly women, two young relatives who have lost their families, and five children who are students. We gave her money to help and she expressed her gratitude.
We met a wonderful woman who juggles several jobs while trying to take care of her two children, one of which has cerebral palsy and the other polio. We gave funds to help with medication as well as food. She couldn’t have been more thankful!
We had a great experience working with Joli and the team at Johnny Flash. Their whole process was very helpful to shaping and sharing our website message.
John is a good teacher. It's hard to find someone like him that has the knowledge and is able to impart what he knows.
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
I cannot begin to speak highly enough of Johnny Flash Productions. I was first alerted to their company by doing a Google search & found only one company around with so many 5-star reviews, so was curious if they could all be real. I found through working with John & Eowyn & the Johnny Flash team that we were able to collaborate to create the perfect website for our organization.
As a team of designers, it was important for us to differentiate ourselves & express the nature of our organization & ourselves through this most valuable medium of the modern age. The team @ Jonny Flash absolutely nailed it & we could not be more pleased.
Thank you Johnny for facilitating such an first class experience & thank you Eowyn for being our guiding light & all of the hard work that you put into helping our company shine!
