Branding Your Logo for Success
Hopefully by now you have designed a creative and effective logo yourself or selected a logo design to make one for you (if not, read our guide to choosing a logo design company). Once you have a logo design for your company or organization, what do you do now?
In order to use your logo successfully, you need to use it everywhere and on everything you can. After all, what would Nike be without the swoosh or Apple without its iconic logo? Below is a list of ways to use your logo and have branding success.
People where clothes to work, to school, to go shopping, out to dinner, to meetings–to all kinds of places. Apparel with your logo on it is a great way to get your company name out there. If you expect other people to where apparel with your name on it, then you’ve got to wear it too. It also makes for a great conversation starter every time someone asks you about it.
Pens & Pencils
Although pens and pencils are disposable, they are an inexpensive way to get the word out about your company. If you don’t think you logo will work well on a golf ball or pencil, then read the importance of logo design simplicity.
Magnets & Bumper Stickers
It depends on what type of business you have, but many professionals (such as realtors) find it effective to give clients or potential clients a magnet with a calendar, their logo and contact information on it. Other organizations like colleges and universities use bumper stickers to spread their name and logo. You can use these techniques to help brand your logo successfully.
If you can only afford to put your logo on a few things, make sure you business cards are at the top of the list. People will hold on to your business card for many years to come and you want to make sure that it leaves a lasting memory in their minds. This is one of the most essential and important ways to brand your new logo design.
When you give gifts to your customers you can use it as a means of advertising by having your company logo printed on the gift. Although it adds only a little to the cost of the gift, it multiplies its advertising effect.
Letterhead, Envelopes and Mailings
Letterhead, envelopes and mailings are essential ways to brand your company through the use of your logo. Anytime you write a note to a customer or perform a mass mailing it should contain your logo.
Many businesses fail to have their website match their company image. When people visit your website they should not be surprised at what they see. You want your website to match your letterhead, business cards, and business in appearance, style, look, and so on. Make sure your logo appears on every page of your website so that you can further your branding success.
Advertising and Marketing
If you’ve decided to spend money on advertising through different channels, make sure it is with the understanding that they will use your company logo in the advertising. Whether it’s a coupon in the mail, a banner ad on a website or even a TV commercial, make sure they use your company logo. Also make sure that your logo appears on all of your marketing pieces.
Anytime your business sponsors a sports team, event or prize ask the organization you’re sponsoring to use your logo along with your company name. This will add value to your sponsorship, make your company more visible, and your branding more successful.
Remember, the more you can use your logo, the more quickly people will begin to recognize your brand and company.
We build brands stronger, fueled by creativity, and inspired by people.
We focus on transforming consumers into believers.
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
Johnny Flash did great work getting us set up with a logo, branding info, and making adjustments to our website so we are well positioned online for a long time to come.
John and his team at Johnny Flash Productions did an amazing job on our new company website! John was very patient and professional throughout the entire process and always responsive to any request we had.
I would definitely recommend their services to anyone looking to create a website!
Efficient, effective and professional - Johnny Flash Productions did an awesome job of rebranding and migrating our WordPress website. We launched last week and there is positive feedback all around for the sleek, new, mobile friendly look.
I recommend Johnny Flash Productions because they respond promptly and with honesty when requesting their services, they are very professional and I am a satisfied client!
They fulfilled my expectations with the website and branding project. It has already been a success and helped us reach our goals for our business. Thanks Johnny Flash Productions.
Joseph is living by himself after his family left him following his inability to walk due to a polio infection. He solely relies on the kindness of those around him. As we presented him with money, his broad smile and teary eyes conveyed his deep gratitude and happiness.
We met Jimmy working at a fast food restaurant. He lost his son, has no family, and has been unemployed. We provided him with financial assistance and are praying that our actions will be a tangible expression of the love of Christ in Jimmy’s life.
John and his team do top quality design work, website work, and just about anything you would need to have a dynamic presentation in both print and digital media. Incredibly talented and innovative, you can call him with a "thought" that comes back to you better than you ever imagined. Truly professional and talented, I could not recommend more highly.
We found Johnny Flash Productions to be professional and a pleasure to work with. Their industry knowledge and creative approaches were incredibly helpful.
Our new website exceeds our expectations and we look forward to continuing our relationship with Johnny Flash Productions with their responsive and ongoing website upkeep, maintenance and SEO.
We gave 68 students from an underprivileged school in our city school supplies, books and a meal. Our goal was to make their Christmas season happier and memorable. They will now look back and remember someone remembered them.
John Falke and Johnny Flash were incredible to work with and produced a very professional and progressive website for Covenant Park Consulting and were completely responsive to our vision and goals.
Johnny Flash Productions has developed several websites for us over the years and helped us with rebranding and creating logos. They are great at what they do, super easy to work with and always put our needs first.
Such an amazing service. A beautiful website that has already gotten the practice new business. John kept us on track so that our website was up and running in the time allotted. Thanks so much. Highly recommend.
When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
Thanks for your expertise, guidance and always friendly attitude.
Johnny Flash Productions was a joy to work with! They helped our church completely re-do our website. They also helped us refresh our look and logo. We have had many people comment on how much they love our new website and how much easier it is to navigate.
Johnny Flash and team approached the project with as much passion as we had (we're a very passionate team) for the site and logo refresh. We worked through the logo and website designs and within a couple of weeks, it felt as if we were all one company.
The team was super responsive, understood our vision for the logo/website and communicated clearly every step of the way.
I am amazed at John's abilities, both artistic as well as his comfort with his audience. I mean - seriously - WOW! Very glad I came!
Johnny Flash Productions has played an integral role in the growth of our business. From logo redesigns, website design and management, fliers, banners, signs and more, they have done an incredible job of taking our ideas and WOWing us with his visual designs.
John's knowledge base allows them to understand our ideas and concepts and bring it all together in a professional, well thought out deliverable. Their work has always exceeded our expectations in both quality and speed.
We look forward to continuing our long business relationship as he continues to stay on top and ahead of visual marketing trends without losing it’s classic appeal.
We used Johnny Flash Productions to help us recreate our website and to make it more visually appealing and more current. Working with them was very pleasant and easy. They really listened to what we were looking for and worked within that framework.
I would highly recommend them. I am happy to provide a reference or answer any questions that you may have.
We often see a lot of homeless families in our city. Some are of old age and some with children. Tonight my wife and son and I drove around and gave grocery bags to some of these families. What a joy to see their smiles and happiness!
Does anyone ever tell you that your really really good at what you do? I work in audio (post production) for a living and I look at pro level stuff all day long every day and your work absolutely stands up to some and surpasses a lot of what I see.
The man besides me is one of the associate pastors of our church. He really needed financial help because he has a rare disease called Ameloblastoma and needs to undergo a procedure. The amount of money from JFP is really a big help for him and to his family!
Johnny Flash did a great job on our new Wellesley Hills Congregational Church website. Delivered on time and on budget. They helped us shape good content as well.
We were so satisfied we had them redo our Wellesley Nursery School in the Hills website also.
Professional, knowledgeable, friendly! Everything you could ask for in a website development firm/SEO company. Johnny Flash Productions is the best website development firm and SEO firm in Northern Virginia!
This process was so much easier than I expected. John listened carefully to what I was expecting to accomplish with our website and kept me focused on our objectives.
We are now able to register preschool students online (especially important during COVID). Parents are very happy that now they have the option to pay by credit card. I would highly recommend this company!
Johnny Flash Productions and their team were aces to work with. Their process was simple, and project schedule was on target.
More importantly, their Storybrand mindset opened us up to a whole new world for our website presence, business development and even our own client communication.
John was amazingly helpful and he held the attention of the audience very well. He has a passion for what he does that really shows!
We regularly get rave reviews about our website. Often other non-profits have asked us for a referral. Johnny Flash was easy to work with and has always been responsive to our needs. They provided several built in tools that help keep our website from becoming stale.
John, Joli and Team provided the path forward for us on how to take our desire to have a brand new website to getting it launched and live. We started at a high level of who we were and what we wanted to accomplish with our website.
John provided an up front schedule of what tasks would be completed by when from their team.
There were tweaks along the way that we would make and feedback given, and it was always well received with the changes being made in a timely manner. Thanks John and Joli.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
Our organization couldn't be happier with the beautiful website Johnny Flash Productions created for us. They helped streamline thousands of components from our previous site into a site that portrays the mission of our organization and tells the story of our purpose while bringing in and engaging new and returning visitors.
We wouldn't hesitate to use them again and have already recommended them to several people who have seen the quality of our new site.
We have also seen a remarkable uptick in response in those who have gone to the site just in the first few weeks since launch in signing up for future communications. That is the sort of prolonged engagement we have been looking for, and Johnny Flash Productions delivered beyond our hopes.
Johnny Flash redesigned both our church website and our preschool website to align with our new branding, helped us switch web hosts and met some tight timelines as well. John and his team are always professional, have fresh ideas and are quick to respond to questions.
They also worked us to revamp both websites within our set budget while still providing a quality web design and custom look. If I could give them ten stars, I would!
They did excellent design work, were professional and responsive. They were an absolute pleasure to work with, and I plan on using them for future projects.
We are all super big fans of your work and love your passion and talent for design. All of us are so blown away by your incredible work on the anchor piece for A Better Story!
I don't know what we would have done without you. Thank you for being so amazing!!!
John and his team are great to work with. We have worked with them on a broad range of projects including logo development, campaign materials and website design. They are a great partner!
I have worked with Johnny Flash Productions on 3 of my own websites and recommended Johnny Flash productions to two other family members who were also in need of new websites. We have all had an exceptional experience during the process.
The staff are very responsive, organized, on time and they follow through until the work is complete. We valued them so much that we use them for our monthly maintenance and they help with our advertising online.
Sam was 6 when she was diagnosed with leukemia. After 1.5 years of treatment, she survived and continues to take medication. Everyone calls her the little warrior for her bravery. She has been a living testament to the family that God heals and makes miracles. We’re so thankful for the financial support for medication.
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
Working with John and his team has been such a wonderful experience! They consistently go above and beyond to quickly complete our requests, and it's great working with a team of true experts.
I highly recommend them for anyone looking for WordPress developers.
It has been such a pleasure working with John and Nicole to develop our WordPress website. The team is very professional and worked closely with us during the entire process. We couldn't be happier with the result, we love our new website.
I definitely recommend Johnny Flash Productions!
We chose Johnny Flash Productions because I knew the person, John Falke. Relationships are important. Knowing character is important and relevant to business decisions. Knowing whether a person/business will stick by their word is important along with can they perform.
A company that can perform is good, but if they do not stick by their word, skill means nothing. You produced a great product, worked with us, gave a fair price and kept us on task.
I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
We have a fabulous website thanks to their excellent process.
Their knowledge of SEO and integration of social media channels improved our church's online impact.
The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
We are truly grateful for our time working with John and his team. They were able to manage a full redesign within a relatively tight timeline and delivered an impressive site that also worked well through mobile devices as well.
They kept us on schedule as well and were a pleasure to work with. The team continues to be incredibly responsive following the initial launch.
Johnny Flash Productions gets results building stand-out websites that are optimized for success! Their team of professionals worked quickly to get to know my business and developed a plan of action. Their designers developed an amazing design that exceeded our expectations. If your organization or business is looking to build or improve your presence online.
I highly recommend Johnny Flash Productions!
John's proficiency inspires me!
Johnny Flash Productions helped breathe new life into Immanuel’s online presence with their wonderful redesign of our website. Aside from their consummate professionalism, flexibility and keen attention to detail, they were an absolute pleasure to work with.
It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
I’m sure I can speak for all of us on the committee when saying that we’d heartily recommend Johnny Flash to any church or organization in need of a skilled, knowledgeable, easy-to-work with design company.
Was a pleasure to work with Johnny Flash Productions to walk through the full life cycle of a complete redesign of several of our ministries websites. Working with people who are experts caused us to think outside the box in how we really tell our story through our website.
The entire team was great to work with and the value has been incredible! God is good!
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
We have been very pleased with our website design experience with Johnny Flash. We appreciated how their structured process enabled our website team to prioritize our goals for the project and develop a final product customized to meet our individual needs.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
Joan is the breadwinner for her big family despite her husband not having a stable job. She cares for two elderly women, two young relatives who have lost their families, and five children who are students. We gave her money to help and she expressed her gratitude.
We met a wonderful woman who juggles several jobs while trying to take care of her two children, one of which has cerebral palsy and the other polio. We gave funds to help with medication as well as food. She couldn’t have been more thankful!
We had a great experience working with Joli and the team at Johnny Flash. Their whole process was very helpful to shaping and sharing our website message.
John is a good teacher. It's hard to find someone like him that has the knowledge and is able to impart what he knows.
I cannot begin to speak highly enough of Johnny Flash Productions. I was first alerted to their company by doing a Google search & found only one company around with so many 5-star reviews, so was curious if they could all be real. I found through working with John & Eowyn & the Johnny Flash team that we were able to collaborate to create the perfect website for our organization.
As a team of designers, it was important for us to differentiate ourselves & express the nature of our organization & ourselves through this most valuable medium of the modern age. The team @ Jonny Flash absolutely nailed it & we could not be more pleased.
Thank you Johnny for facilitating such an first class experience & thank you Eowyn for being our guiding light & all of the hard work that you put into helping our company shine!