H&H Paving – Social Media Success Story
Brand Presence
The Challenge
H&H Paving, a family-owned asphalt company, had a strong reputation for quality work, but their social media presence was inconsistent and didn’t reflect the bold, reliable identity they were known for in the field. They needed a strategy that would bring consistency, showcase their craftsmanship, and better connect with their local audience.
The Strategy
We launched a multi-month social media refresh that leaned into:
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Established a consistent posting schedule
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Introduced bold, on-brand visual direction
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Focused on project highlights, reviews, and educational content
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Developed a confident, conversational brand voice
Post Highlights
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