Integrated AV and Tech serves two very different types of clients, homeowners and commercial businesses, and they needed a site that spoke to both without losing its identity in the process. We created separate service paths for each audience so the messaging actually resonates with whoever is visiting, but the design stays consistent throughout so it always feels like one cohesive brand no matter where you land.
We also made a point to ditch the AV jargon across every service page. Instead of leading with technical specs, the copy leads with outcomes. What does the client actually get? That’s what sells, and that’s what we focused on. Combined with a filterable portfolio, real client reviews, and a clear three-step process, the site is built from the ground up to move DMV-area visitors toward booking a free estimate.
This one came together really well. Integrated AV and Tech does impressive work, and we built them a site that makes that clear from the very first scroll.
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