My Sweet Sophia – Social Media Success Story
Driving Website Traffic
The Challenge
Sweet Sophia, a honey and skincare brand, wanted to drive more traffic to their website through social media. Their posts needed clearer direction and stronger calls to action to turn interest into clicks and clicks into customers.
The Strategy
We launched a multi-month social media refresh that leaned into:
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Seasonal content calendar tied to product benefits
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Targeted ad campaigns promoting products and blogs
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Clear, action-driven copywriting
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Educational content to build trust and drive clicks
The Results
75%
increase in website traffic
940
link clicks from social posts and ads
86.6K
total views (+46.3%)
53.4K
reach (+38.4%)
Post Highlights
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