Universal Athletic Club – Social Media Success Story
Paid Advertising
The Challenge
Universal Athletic Club, a full-service fitness facility, wanted to boost leads and drive new memberships through targeted advertising.
With multiple seasonal offers running, they needed ad campaigns that could cut through the noise while grabbing attention without overwhelming their audience.
The Strategy
We launched a multi-month social media refresh that leaned into:
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Lead generation first
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Custom + Lookalike audiences
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Hyperlocal targeting
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Clear creative direction
The Results
70,000+
total reach across paid social campaigns
272,000+
impressions delivered to targeted local audiences
A 225%
increase in leads over time
Strong
campaign performance with cost-per-lead as low as $16.73
Universal Athletic Club in Lancaster Pennsylvania has been working with Johnny Flash Productions for years. We were in need of a complete website redesign and after researching our options decided to have JFP take on the project.The new design is very consistent throughout, with all of the pages clean, modern and easy to read. Universal has an extensive amount of offerings, with many diff. audiences, which made the arrangement of information crucial to the success of the project. This new site appeals to the average person making everything very easy to find. Everything was done in a professional, business like manner with lots of interaction from pre-planning through post launch edits of the new website. JFP also takes care of our Google ads and website SEO. Having a knowledgable and responsive company to work with has been a wonderful addition to our ever changing marketing strategies.
Andy Germaine
Universal Athletic Club
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