The Challenge
Vertical Rock wanted to increase search visibility and website traffic to support multiple climbing gym locations. We began optimizing their existing website in February 2022.
The Strategy
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On-page SEO and location-based pages
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Content targeting high-intent and local keywords
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Internal linking and structured data
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On-going SEO and digital ad integration
The Results
Comparing the 17 months before and after SEO efforts began to a recent 17-month period:
+131.78%
increase in organic sessions
+211.88%
increase in organic engaged sessions
+128.09%
increase in organic users
+129.74%
increase in organic new users
+152.59%
increase in organic returning users
I have worked with Johnny Flash Productions on 3 of my own websites and recommended Johnny Flash productions to two other family members who were also in need of new websites. We have all had an exceptional experience during the process.
The staff are very responsive, organized, on time and they follow through until the work is complete. We valued them so much that we use them for our monthly maintenance and they help with our advertising online.
Lindsey Colton
Vertical Rock Climbing & Fitness Center
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