Why WordPress? 8 Benefits to Using WordPress Over Other Content Management Systems

The content management landscape is a crowded one, from WordPress to Drupal and Joomla to beginner website builders like Squarespace and Wix.

Each of those popular content management systems have their upsides, from the drag and drop builder on Wix to the beautiful templates on Squarespace. However, when you compare them to WordPress, they all fall short.

If your current content management system does not have the features you need or if you can’t scale, now’s the time to look at everything WordPress has to offer. Here are the top 8 benefits of WordPress.

1. Popularity

WordPress has been the top content management system for quite some time and powers more than 20% of all the websites.

The reason WordPress is so popular is because you can make any style of website no matter the size of your organization. Here are some examples of big brands using WordPress:

2. You Don’t Need to Hand Code

With WordPress, there’s no need to know anything about coding. Every page and post is created with the help of a visual editor, and it also has a customization section for modifying colors, fonts, logos, and more.

Despite that, WordPress still provides file access for developers, which means any type of customization is possible. Platforms like Wix and Squarespace are severely limited in terms of coding possibilities.

3. It’s Easier to Maintain and Update

All websites require maintenance and updates for security purposes. Luckily, WordPress has an automated update option so that you don’t leave your site open to security vulnerabilities. In addition, the plugin updates are completed with the click of a button.

4. You Have Many Choices for Support

While companies like Wix, Weebly or Squarespace have a direct support team, finding answers is not always easy. Sometimes you have to write an email or go through the knowledgebase before getting a callback.

WordPress, however, has endless support options. Since it’s an open-source project, thousands of people are actively working on WordPress, its themes and plugins.

A quick Google search will garner forums, video courses, YouTube channels, blogs, magazines, and knowledge bases dedicated to WordPress.

5. An Endless Supply of Plugins

Squarespace doesn’t have plugins. Wix provides a limited selection of basic plugins. Joomla and Drupal offer extensions, but they aren’t considered as mainstream.

WordPress plugins are the pride and joy of the WordPress community. They allow you to take a seemingly basic website and turn it into anything you want.

Want an eCommerce store? The WooCommerce plugin has you covered.

Want the best SEO in the business? Go with Yoast SEO.

Want to speed up your site? WP Super Cache should do the trick.

6. Full Control and Customization

Unlike Wix and Squarespace, WordPress offers full control of your site and site files.

With WordPress, you can make money through any means possible, be it ads or affiliate links. You can edit your site files and even store and maintain them on your computer.

As for customizing the look of your site, everything goes. Thanks to a plethora of themes for every niche, numerous plugins, and custom coding you can create a completely unique site.

WordPress also integrates with many drag and drop page builders, like our favorite Beaver Builder.

7. It’s SEO-friendly

SEO is built into WordPress from the start. WordPress generates automated search results with titles and meta descriptions for each page.

You can also customize the SEO yourself or use the free Yoast SEO plugin and you’re bound to have better search results than with any other platform.

8. It’s Awesome for eCommerce

At its core, WordPress is a blogging platform, but thanks to the powerful WooCommerce plugin, you can turn it into online store and add unlimited products. Wix and Squarespace users regularly have trouble with scaling for eCommerce sites, mainly due to the limited functionality.

If your eCommerce company is trying to scale, WordPress is one of the best choices. You can improve your performance with better hosting and optimization and completely customize your store.

Why WordPress is better than…

Most reputable content management systems have their own advantages, however, WordPress comes out on top time and time again.

WordPress vs Drupal and Joomla

Compared to Drupal and Joomla, WordPress is easier to install and far superior in the realm of plugins. Both Drupal and Joomla have extensions available, but they aren’t as mainstream or as easy to install. WordPress, on the other hand, has a search tab and quick install button in the dashboard.

We also like the abundance of WordPress customer support found online. The internet is absolutely filled with WordPress resources. According to the latest statistics published on Kinsta, WordPress powers over 35% of all the websites on the internet, where as Drupal only powers 1.7%. 

The Drupal interface is incomprehensible for most casual users (and many developers as well), at least at first glance. This isn’t an opinion – Drupal itself has a usability page that says, in reference to the Drupal authoring experience:

In general people expect a much richer user experience around content creation than Drupal offers, much of the functionality that people consider standard for a CMS is simply missing.

WordPress vs Wix

Wix is easier to use for beginners, but fails when it comes to adding more features. The plugins aren’t as powerful and you have limited control over your site files.

James Giroux, CEO at Groundwork points out “The Wix platform is closed and it is hard to migrate off. This makes it less adaptive for growing businesses who need features and functionality that fall out of the scope of what Wix offers.”

Wix is also limiting when it comes to creating custom taxonomies. These can be particularly helpful when managing different kinds of data. Instances where these are helpful: service area SEO pages (see this article for why these are important for contractors and other location based businesses), brand pages, testimonials, team members, portfolio projects, faqs and more.

Additionally, Wix theme designs are less plentiful and less modern compared to WordPress. Finally, Wix is notorious for forcing you to work through its knowledge base before talking to the support team.

WordPress vs Squarespace

Squarespace is known for its beautiful templates. It also offers limited eCommerce tools.

Unlike WordPress, Squarespace doesn’t have any apps or plugins, which means it’s tough to customize and scale.

Squarespace has a limited template library, whereas you can find thousands of free and paid WordPress themes.

Finally, Squarespace is new to the eCommerce game, so it’s mainly designed for smaller stores and nowhere near as powerful as WordPress.

The Benefits of WordPress are Real: Are You Ready to Convert?

As you can see, WordPress has numerous benefits compared to other CMS platforms. Pair that with an active community with millions of developers and users and it’s easy to see why you should consider switching to WordPress.

The best part is that it’s not hard to convert your current website to WordPress. In fact, it doesn’t take any work on your end at all. Contact Us here, and we’ll take your website (regardless of the CMS) and convert it into a WordPress site. The site will look and function exactly the same and you don’t have to worry about a thing.

We focus on beautiful web design that delivers results for your organization. Our specialty is creating customized WordPress websites.

Are you looking for more traffic, leads and customers? We provide on-going digital marketing to help you reach more customers and grow revenue.

About Us

Johnny Flash Productions

Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.