7 Things the Best Preschool Websites Have in Common
The best preschool websites have a lot in common. They’re all educational, engaging, and fun. But that’s not all. The best preschool websites also have certain features in common that make them stand out from the rest.
If you’re looking for a great preschool website for your school, be sure to look for these seven features that are sure to take it to the next level.
1. Clear Calls-to-Action for Registration or a Tour
The best preschool websites understand that parents are their primary audience. And they make it easy for parents to take the next step, whether that’s signing up for a tour or registering for the school year.
This means the best preschool websites allow visitors to take action and take the next step online without having to pick up the phone. They understand that parents are busy and that making it easy for them to take action will result in more conversions.
Of course, these sites have a phone number clearly available, too. Adding a click-to-call feature is just an extra layer of convenience for parents.
2. Highlight the Benefits of Your Preschool
The best preschool websites know how to sell themselves and they do it without being too salesy.
They understand that parents want to know what makes their school special and they highlight the benefits of attendance on their website. This might include things like small class sizes, experienced teachers, or a focus on STEM education.
Plus, this information is presented in a succinct and visual way to make the best impact.
3. Include Parent Testimonials
People value reviews and including testimonials on a preschool website helps build trust. Testimonials serve as good authority-building content and they’re a valuable way to show off happy parents and students.
The best preschool websites make it easy for parents to see what other parents are saying. This might include things like video testimonials, Google Reviews, or Facebook Recommendations.
You can see testimonials in action on the Wellesley Nursery School in the Hills website.
4. Use Real Photos
Using high-quality photos on your website is another defining feature well-worth investing in. People can usually tell the difference between stock photos and real photos. Using real photos helps them visualize the school and the interactions their kids will have.
But it’s essential that you make sure you have permission to post photos of your existing or past students. If you haven’t had parents sign giving permission, you should do that first. When using photos of kids, keep them anonymous. Don’t post their names and be mindful of identifying information contained within the photos themselves. For instance, if the kids are wearing name tags, always blur them out.
5. Outline Classrooms and Programs
The best preschool websites understand that parents want to know what their kids will be doing each day. And they give them a taste of the curriculum and activities offered at the school.
This might include things like a daily schedule, an overview of the curriculum, or descriptions of special programs offered. A good example comes from the Emmanuel Lutheran Preschool, which prominently features a daily schedule to give parents an idea of what to expect for their kids.
6. Provide Resources Online
Parents appreciate having resources available online. The best preschool websites provide easy access to things like school registration forms, calendars, parent-teacher association, school policies, or after-school programs.
This is especially important for working parents who might not have the time to track down this information on their own. By making it easily accessible on the website, you’re making their lives just a little bit easier – and that goes a long way. It also shows that you have your online presence together and make relevant information readily available
7. Include Photos and Bios of Teachers
By including photos and biographies of all teachers on staff, the best preschool websites help parents put a face to a name. This is especially important for first-time parents who might be entrusting their child to someone they’ve never met before.
This personal touch can help build trust and give parents peace of mind that their child will be in good hands. And it makes it easy for parents to learn more about the teachers and see what qualifications they have.
A good example comes from the Community Church Preschool website, which showcases each of the teachers and teacher’s aides on staff. Each is represented via a photo as well as an in-depth bio that details their professional experience as well as a bit about their personalities. It all just goes to help personalize the decision-making process for parents.
You’ve Learned About the Best Preschool Websites — Now Yours Could Be One of Them
If you want to create a website for your preschool that parents will love, keep these best practices in mind. By following these tips, you can create a website that’s user-friendly, informative, and trustworthy — everything parents look for when making one of the most important decisions of their lives.
And if you need a little help getting started, contact us for a free estimate and to get started on your new preschool website today!
We focus on beautiful web design that delivers results for your organization. Our specialty is creating customized WordPress websites.
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Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
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