15 Nov How Great Graphic Design Can Set You Apart
In a world where everyone has a camera and an internet connection, it’s more important than ever to have great graphic design on your side. Graphic design can set you apart from the competition, make your business or product look professional, and help you communicate your message more effectively.
Surely you’ve bought one product because it looked better than another in the past, right? And it makes sense why. When other variables are the same, you go with the product that looks better.
All the more reason to invest in excellent graphic design!
Today, we’ll discuss the many ways graphic design can set you and your business apart from the competition and offer some suggestions for securing top-tier design for postcards, logos, brochures, and more.
First Impressions Matter
When someone sees your signage or advertisement or reads your brochure, they instantly begin to formulate first impressions about your business. And first impressions are essential in any customer service-based industry.
People will make judgments about the quality of your product or service based on how it’s presented. If it looks great, they’ll assume it’s great. But if your design is amateurish or even just outdated, potential customers may not even give you a chance.
Design Conveys Credibility
Great graphic design can make your business look more credible. When potential customers see a well-designed brochure or advertisement, they assume that you put a lot of thought and effort into your product or service. They may also be more likely to trust your company if the design is professional and tasteful.
In addition, good graphic design can help convert potential customers into paying customers. If a customer is interested in your product but doesn’t know much about it, great graphic design can provide all the information they need to make a decision. The right design can also highlight the benefits of working with your company, which can tempt skeptical customers to give you a chance.
Take this brochure for Care With Love. Even at a glance, it conveys a sense of professionalism and compassionate care — two qualities potential customers would value in skilled nursing staff.
Design Makes Your Business More Memorable
When you meet someone at a networking event or conference, you only have a few seconds to make a good impression. If you hand them a great-looking business card or leave them with an impressive brochure, they’re much more likely to remember your company when they need your product or service.
On the other hand, if your business cards are bland or your brochures are poorly designed, you’ll blend into the background. If you really want to make an impression, great graphic design is essential.
A great example of this idea at work is the campaign book we created for A Better Story. The professional design, creative layout, and fully-branded look make this graphic design work elevate a sermon series put together by Fairfax Community Church.
Design Can Help You Communicate Your Message More Effectively
Graphic design isn’t just about making things look pretty — it’s also about communicating a message effectively. The quality design makes you more appealing to customers and helps you stand out from the competition. But great design also has the power to persuade, inform, and even inspire people.
If you’re trying to sell a product or service, great graphic design can help increase your sales by making your message more clear and appealing. If you’re trying to raise awareness for a cause or campaign, it can also drive home the point of your messaging.
Take this postcard we put together for Lorton Immediate Care as an example. It’s eye-catching and immediately communicates (at-a-glance) the type of service being offered.
Boosts Sales and Increases Conversions
Investing in good design can also help you to persuade people to take action. A good design will feature a prominent call-to-action of some sort — even if it’s just to visit your website or to pick up the phone and give you a call. The CTA will be built into the concept of the design, which means it’ll feel natural and be much more likely to result in conversions.
What Are My Options for Great Graphic Design?
There are a few different ways to get a great graphic design for your business. Let’s take a look at these options now.
When You Have No Budget: DIY
If you’re just getting started, you can use a program like Canva to design a brochure, logo, or other marketing materials.
You’ll need to invest some time in learning design basics (but there are plenty of great tutorials online to help you get started) and you probably won’t end up with something as polished or professional as you would if you hired a designer. But if you have zero budget, a DIY design is a suitable option.
When You Have a Small Budget: Hire a College Student or New Freelancer
This might be better than doing it yourself, but it’s also possible you’ll encounter delays or be working with someone that doesn’t have a lot of experience in what works. Even so, if you have a limited budget, this is likely your best option as it will be less expensive than hiring an experienced professional.
If You Want it Done Right: Hire a Professional Designer
If you have a bit more to spend, you can hire an experienced graphic designer. This is usually the best option if you want something that looks great and communicates your message effectively.
Employ a creative team to design it right and they can help your business stand out. Great graphic design is an important part of making your business more memorable, persuasive, and effective. If you’re serious about taking your business to the next level, hiring a professional designer is a great investment.
What Should I Do Next?
If you’re interested in great graphic design but not sure where to start, why not contact a professional designer today? We have a ton of experience and we’ve won a number of awards so you can rest assured you’re in good hands. We’ll be happy to chat with you about your needs and come up with a custom solution for your business.