How Great Graphic Design Can Set You Apart
In a world where everyone has a camera and an internet connection, it’s more important than ever to have great graphic design on your side. Graphic design can set you apart from the competition, make your business or product look professional, and help you communicate your message more effectively.
Surely you’ve bought one product because it looked better than another in the past, right? And it makes sense why. When other variables are the same, you go with the product that looks better.
All the more reason to invest in excellent graphic design!
Today, we’ll discuss the many ways graphic design can set you and your business apart from the competition and offer some suggestions for securing top-tier design for postcards, logos, brochures, and more.
First Impressions Matter
When someone sees your signage or advertisement or reads your brochure, they instantly begin to formulate first impressions about your business. And first impressions are essential in any customer service-based industry.
People will make judgments about the quality of your product or service based on how it’s presented. If it looks great, they’ll assume it’s great. But if your design is amateurish or even just outdated, potential customers may not even give you a chance.
Design Conveys Credibility
Great graphic design can make your business look more credible. When potential customers see a well-designed brochure or advertisement, they assume that you put a lot of thought and effort into your product or service. They may also be more likely to trust your company if the design is professional and tasteful.
In addition, good graphic design can help convert potential customers into paying customers. If a customer is interested in your product but doesn’t know much about it, great graphic design can provide all the information they need to make a decision. The right design can also highlight the benefits of working with your company, which can tempt skeptical customers to give you a chance.
Take this brochure for Care With Love. Even at a glance, it conveys a sense of professionalism and compassionate care — two qualities potential customers would value in skilled nursing staff.
Design Makes Your Business More Memorable
When you meet someone at a networking event or conference, you only have a few seconds to make a good impression. If you hand them a great-looking business card or leave them with an impressive brochure, they’re much more likely to remember your company when they need your product or service.
On the other hand, if your business cards are bland or your brochures are poorly designed, you’ll blend into the background. If you really want to make an impression, great graphic design is essential.
A great example of this idea at work is the campaign book we created for A Better Story. The professional design, creative layout, and fully-branded look make this graphic design work elevate a sermon series put together by Fairfax Community Church.
Design Can Help You Communicate Your Message More Effectively
Graphic design isn’t just about making things look pretty — it’s also about communicating a message effectively. The quality design makes you more appealing to customers and helps you stand out from the competition. But great design also has the power to persuade, inform, and even inspire people.
If you’re trying to sell a product or service, great graphic design can help increase your sales by making your message more clear and appealing. If you’re trying to raise awareness for a cause or campaign, it can also drive home the point of your messaging.
Take this postcard we put together for Lorton Immediate Care as an example. It’s eye-catching and immediately communicates (at-a-glance) the type of service being offered.
Boosts Sales and Increases Conversions
Investing in good design can also help you to persuade people to take action. A good design will feature a prominent call-to-action of some sort — even if it’s just to visit your website or to pick up the phone and give you a call. The CTA will be built into the concept of the design, which means it’ll feel natural and be much more likely to result in conversions.
What Are My Options for Great Graphic Design?
There are a few different ways to get a great graphic design for your business. Let’s take a look at these options now.
When You Have No Budget: DIY
If you’re just getting started, you can use a program like Canva to design a brochure, logo, or other marketing materials.
You’ll need to invest some time in learning design basics (but there are plenty of great tutorials online to help you get started) and you probably won’t end up with something as polished or professional as you would if you hired a designer. But if you have zero budget, a DIY design is a suitable option.
When You Have a Small Budget: Hire a College Student or New Freelancer
This might be better than doing it yourself, but it’s also possible you’ll encounter delays or be working with someone that doesn’t have a lot of experience in what works. Even so, if you have a limited budget, this is likely your best option as it will be less expensive than hiring an experienced professional.
If You Want it Done Right: Hire a Professional Designer
If you have a bit more to spend, you can hire an experienced graphic designer. This is usually the best option if you want something that looks great and communicates your message effectively.
Employ a creative team to design it right and they can help your business stand out. Great graphic design is an important part of making your business more memorable, persuasive, and effective. If you’re serious about taking your business to the next level, hiring a professional designer is a great investment.
What Should I Do Next?
If you’re interested in great graphic design but not sure where to start, why not contact a professional designer today? We have a ton of experience and we’ve won a number of awards so you can rest assured you’re in good hands. We’ll be happy to chat with you about your needs and come up with a custom solution for your business.
We build brands stronger, fueled by creativity, and inspired by people.
We focus on transforming consumers into believers.
About Us
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
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When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
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This process was so much easier than I expected. John listened carefully to what I was expecting to accomplish with our website and kept me focused on our objectives.
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John, Joli and Team provided the path forward for us on how to take our desire to have a brand new website to getting it launched and live. We started at a high level of who we were and what we wanted to accomplish with our website.
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I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
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They did excellent design work, were professional and responsive. They were an absolute pleasure to work with, and I plan on using them for future projects.
We are all super big fans of your work and love your passion and talent for design. All of us are so blown away by your incredible work on the anchor piece for A Better Story!
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I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
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Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
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We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
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It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
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Was a pleasure to work with Johnny Flash Productions to walk through the full life cycle of a complete redesign of several of our ministries websites. Working with people who are experts caused us to think outside the box in how we really tell our story through our website.
The entire team was great to work with and the value has been incredible! God is good!
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
We have been very pleased with our website design experience with Johnny Flash. We appreciated how their structured process enabled our website team to prioritize our goals for the project and develop a final product customized to meet our individual needs.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
Joan is the breadwinner for her big family despite her husband not having a stable job. She cares for two elderly women, two young relatives who have lost their families, and five children who are students. We gave her money to help and she expressed her gratitude.
We met a wonderful woman who juggles several jobs while trying to take care of her two children, one of which has cerebral palsy and the other polio. We gave funds to help with medication as well as food. She couldn’t have been more thankful!
We had a great experience working with Joli and the team at Johnny Flash. Their whole process was very helpful to shaping and sharing our website message.
John is a good teacher. It's hard to find someone like him that has the knowledge and is able to impart what he knows.
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
I cannot begin to speak highly enough of Johnny Flash Productions. I was first alerted to their company by doing a Google search & found only one company around with so many 5-star reviews, so was curious if they could all be real. I found through working with John & Eowyn & the Johnny Flash team that we were able to collaborate to create the perfect website for our organization.
As a team of designers, it was important for us to differentiate ourselves & express the nature of our organization & ourselves through this most valuable medium of the modern age. The team @ Jonny Flash absolutely nailed it & we could not be more pleased.
Thank you Johnny for facilitating such an first class experience & thank you Eowyn for being our guiding light & all of the hard work that you put into helping our company shine!
