18 Jan How to Maximize Your Impact Online in 2022
Your website is one of the best ways to maximize your online impact in 2022. But how well is it performing for you? Not to mention, your website is not the only way to grow your impact. There are a number of other ways to make 2022 your best year yet and we’ll share them in this article.
Professional Web Design
We’ve mentioned before that a website is crucial in helping you grow your impact online. But if your website is more than 2-3 years old, it might be time to give it a refresh. A new website with a professional design shows your visitors that you care about your online presence. Not only that, but it also shows that you care about your customers and the experience they have while using your website.
In addition to that, a professional web design can make it easier for your visitors to find relevant information and it uses the latest technologies to ensure it meets the technical SEO requirements. All of the points above can go a long way towards ensuring your brand leaves a professional impression online.
If you’re looking to refresh your website in 2022, be sure to learn more about our web design process.
Ongoing Website Care
If you’ve recently re-designed your website, maybe you need on-going support to make the most of it.
One of the main benefits of hiring out your website care is that it allows you to focus on your business while someone else takes care of your website security, load time, image optimization, and more.
Ongoing website care ensures that your visitors’ information as well as your website is safe from hackers. It also ensures that your visitors have the best possible user experience.
Similarly to professional design, this can go a long way towards growing your online impact as your visitors and customers are more likely to recommend you to others if they’ve had a positive experience in dealing with your brand.
In addition to that, an optimized and secure website is more likely to encourage return visitors as well as decrease your bounce rate which are positive signals for search engines. This can increase your SEO rank which means more organic traffic for your website.
SEO (Search Engine Optimization)
Speaking of SEO, working on optimizing your website for the search engines is the next logical step if you already have a fresh website and website care.
As mentioned earlier, SEO is the process of optimizing your website’s content with the right keywords as well as your website performance to ensure it meets the technical, on-page, and off-page SEO guidelines and requirements.
For starters, are you tracking specific keyword rankings each month and regularly adding content and building links to improve those rankings?
Ongoing SEO maintenance allows you to focus on your business while your keywords rankings improve. As a result, your website starts showing up higher and higher on search engine results pages when visitors search for those keywords.
This leads to an increase in organic traffic and ensures your website becomes the top resource in your niche. Ultimately, you gain more leads and sales.
If you don’t have time to dedicate to ongoing SEO optimization, we can help. We offer ongoing SEO services to help you improve your SEO rankings.
Directly tied to the point above, if your website is not set up to convert, all that traffic will be wasted. Conversion optimization helps you convert more of your visitors into leads and sales. A few ways to optimize your website for conversion includes:
- Having clear calls to action that tell your visitors what they should do next
- Writing compelling headlines that speak directly to your ideal customer
- Making your site easy to navigate and find information
- Using trust signals such as reviews, trust badges, and testimonials
- Incorporating video on your landing and sales pages
- Focusing on benefits rather than features of your products
Digital ads are very effective in helping your drive more traffic and ultimately more leads, sales, and visitors. You can also use digital ads to target customers looking for your type of business, products and services.
For example, if you don’t have time to create a visual for your ads, Google Ads can be a great place to start as they allow you to create simple text ads quickly.
On the other hand, if you want to get really specific with your audience and have a graphic designer on team, Facebook Ads might be worth looking into as you can get more creative with your ads.
If you’re a church or another non-profit organization, you can use Google Ad Grants to put your organization in front of more people.
While using digital ads means you will have to spend money upfront, they can bring you a great return on your investment. They can boost your sales as well as put you on the map quickly and increase your visibility.
In addition to that, an increase in sales and leads can also help you generate more reviews for your business.
Optimize Google Business Profile & Increase Your Reviews
Another way to grow your impact online is to increase your business reviews. Business reviews are important as they help you build more trust with potential customers and clients. In fact, latest statistics show that businesses with a minimum of 200 reviews generate twice as much revenue.
Online reviews also show potential customers that others have been happy with your services and products. This can be the final piece of information they need to see before they decide to make a purchase from you.
Aside from boosting your sales, online reviews can also help you improve your local SEO rank.
If you have a physical location or if you service a particular geographic area, your Google Business Profile is a crucial tool in your business arsenal. It helps local people find you easier when they search for local businesses. If you take the time to optimize your Google Business Profile, they can see your rating as well as read reviews from other customers.
The easiest way to get more reviews is to simply reach out to past customers and clients and ask them to leave a review. If you want to optimize this process for the future, then a review funnel is a great choice.
Social Media Marketing
Lastly, don’t forget to make use of social media marketing. Social media marketing allows you to create more brand awareness. It can boost the engagement with your audience through regular social media posts.
By engaging with your audience online, you can grow your follower base which means more people can go on to become your clients and customers. It also makes it easier to share your content online which ultimately helps you reach more people.
To leverage social media marketing, here are a few tips to keep in mind:
- Optimize your social media profiles by including your website, a brief bio that tells people what you do, and a profile photo of you or your logo to help you build brand awareness
- Save time by using templates that will help you speed up the design process for your social media graphics. Canva is a great tool that can help you create, save, and reuse your social media templates.
- Don’t just post promotional material. Be sure to also include questions to boost your engagement and share behind the scenes look into your brand to show your personal side.
If you need help managing your social media profiles, we offer full-service social media management plans that can help you increase your followers and engagement.
Need help with your digital marketing? Want more leads, sales, visitors or donations? Contact us today and let’s talk about how we can help you grow your impact online in 2022 and beyond.