Secrets of the 5 Best Product Landing Pages
Over the years, we’ve built many product landing pages for our clients. One of the main goals of an optimized product landing page is to increase conversions and make it easy for people to buy.
That’s why highly optimized landing pages are important. Because in the end, it doesn’t matter how much traffic you drive to a page and how many people see the page if it doesn’t convince them to buy.
And if you’re looking for marketing tips for the home services business, check out this article.
While working on our clients’ product landing pages, we’ve noticed there are certain secrets that make product landing pages really effective.
In this post, we’ll show you what 5 of the best product landing pages have in common and how you can improve yours.
1. Photos of Product in Use
One of the biggest challenges of online shopping is that we can’t physically see or touch the product. This makes it difficult to make the purchasing decision because we can’t be sure of what we’re getting. That’s where product photos come into play.
The best product landing pages show products in use. While product cutouts are nice, seeing an actual photo of the product in use is even better. It makes it easier for potential buyers to visualize the item and picture how it’s going to look in their home.
You’ll also want to include multiple photos that show the product from different angles. Multiple photos and angles will give potential buyers a good idea of the product and make them more inclined to buy.
Non-Disclosure Apparel features multiple photos of products on models but they also have a section that features customer selfies.
2. Visually Highlight Differentiators/Features
As a smart business owner, you’re probably aware that your product is not the only one of its kind. That’s why it’s important to highlight what makes your product unique while at the same time talking about its features.
For starters, keep in mind that people don’t read website pages, they skim. Once you know that, adjust your product descriptions accordingly. Long paragraphs are out, short blurbs with photos or icons are in.
You want to make sure visitors know at a quick glance why your product is so great which is why visual cues such as icons, bullet points, and photos work great.
Take a look at how Queen Bee Salon & Spa uses icons and one sentence blurbs to highlight what makes their treatment pads so special. You can easily see at a glance who it’s for and what problems it helps with.
3. Share on Social
Marketing your products is a no-brainer if you want to see an increase in sales. Promoting your products on social media, blogging about them, and notifying your email list are all great ways to spread the word about them.
But you don’t have to do all the marketing yourself. Make it easy for potential buyers to share your products on social media. You can do this by adding sharing buttons to product pages. Buttons to make it easier for people to share a product they are excited about.
Once your visitors and potential buyers see a sharing button, they can easily click to share the product with their network which then results in more traffic to your website as well as exposes your product to new potential buyers.
Non-Disclosure Apparel includes social media icons right below the short product description above the fold, making it convenient and easy for visitors to share their products.
4. A Product Landing Page Uses Social Proof
According to statistics, 93% of people read online reviews before buying. Moreover, 91% of buyers said they trust online reviews as much as personal recommendations.
With that in mind, including social proof on your website is crucial for increasing conversions and creating a landing page that converts.
Social proof is meant to do one thing: show potential buyers that other people are enjoying your product and have had good experiences with it.
Social proof includes showing photos of products being used by your past customers. It can include testimonials and reviews. It can also include video testimonials.
Another way to include social proof on your product landing pages is to include a link to places where your product has been featured, a press release or an announcement. For example, Non-Disclosure Apparel includes
It goes without saying that your optimized product landing pages should include social proof but that doesn’t mean you can’t include it on other pages.
You can and should include social proof on your homepage and you can also create a page on your site dedicated to showcasing reviews and testimonials.
Queen Bee shares customer testimonials in a carousel so you can easily see how satisfied other customers are with their product.
5. Clear Pricing on Product Landing Pages
Another secret of a landing page that converts is clear pricing. If you offer any special offers or discounts, they need to be prominently displayed on your product landing pages.
Similarly, if you have discounts for buying multiple items, make sure that information is clearly labeled.
Doing so can help you sell more of your inventory as well as increase your average cart order value. In the end result, your buyers will be happy because they got an awesome deal and you’ll end up with more revenue in your pocket.
Demystifying singing makes it clear that payment plans are available for their 7-week program.
Non-Disclosure Apparel, on the other hand, displays savings for buying multiple products above the fold.
6. Enough Info to Make a Purchase
Product description and name is vital information for buyers but that doesn’t mean they won’t still have questions. In other words, you need to include enough information on your product landing pages that will seal the deal and make them buy the product.
Consider including information such as sizing chart or care instructions if you’re selling clothing or similar products.
Another helpful thing to include is ingredients, regardless of the type of product you’re selling.
Obviously, this information will depend on the type of product you’re selling but it can also include vehicle compatibility check tool, the start date of a course, and more.
To make this information easy to digest and read, consider using bullet points or include an FAQ accordion. This will make it easy for users to make a purchase without searching for additional information.
Drive Audio includes an easy to use drop-down menu to check your vehicle compatibility for their headphones.
7. Multiple Purchase Buttons
When someone lands on your product landing page, the goal is to get them to click on the buy button and complete the purchase. But oftentimes, one purchase button is not enough, especially if you have a longer landing page.
Make it easy for people to know what to do and include multiple purchase buttons on your product landing page. Multiple purchase buttons also cater to people who are in different stages of the buyer journey.
For example, someone might already be familiar with the product and want to buy immediately. That’s why your product landing page should include a purchase button near the top of the page.
Someone else might be somewhat familiar with the product and wants to make sure it is what they’re looking for. A button in the middle of the landing page is a great way to convince them to make a purchase.
Lastly, someone might need a lot of convincing that your product will meet their needs, especially if this is the first time they’re interacting with your brand. That’s why you should have another buy button at the bottom of your product landing page.
Take cues from this landing page that includes multiple purchase buttons throughout the page.
What’s Next?
If you need help redesigning or optimizing your product pages so that you have more sales, contact us. Request a quote today and let’s chat about how we can help you improve your product landing pages and your bottom line.
Share this post
We focus on beautiful web design that delivers results for your organization. Our specialty is creating customized WordPress websites.
Are you looking for more traffic, leads and customers? We provide on-going digital marketing to help you reach more customers and grow revenue.
About Us
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
The experience of building home remodeling company’s website was nothing short of excellent! John and his team are extremely professional, responsive, and efficient at what they do. Their process is clear and they stick to it every step of the way. The weekly production meetings were very helpful and kept the project moving forward at record speed!
My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
Johnny Flash Productions, is an Internet Marketing Industry Expert. I've had the pleasure of interacting with him in a Marketing Mastermind group, and as an industry person, I can say with confidence that John knows his stuff. He's an Expert's expert. His processes are solid, and he knows how to solve problems, and drive leads to your business. He's the real deal.
In a matter of weeks, the Johnny Flash team was able to help Care With Love immensely with ideas as well as practical implementations regarding our website and marketing plans. Their team is professional, responsive, and exemplify great customer service. Well done Johnny Flash Team!
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
Their knowledge of SEO and integration of social media channels improved our church's online impact.
We had a phenomenal experience working with the Johnny Flash Productions team for our new website, SEO, and logo. We are excited and unequivocally satisfied with the results. Our website has received numerous positive reviews from our clients, associates, and friends. And their SEO services have already brought us new clients who found us online.
We began collaborating with Johnny Flash Productions in January 2023 with the primary goal of optimizing our SEO and achieving visibility on Google's first page. During our initial meeting, John provided thorough explanations and informed us that it could take up to six months to see results. Fast forward, and our company consistently appears on the first page of Google. Thanks to John and his exceptional team, our business has doubled. We highly recommend Johnny Flash Productions. Give them a try—you won't be disappointed.
I've had an exceptional experience working with Johnny Flesh Productions for my website's search engine optimization. John and his team are not just experts in SEO, but they also make the process engaging and informative. Their prompt responses and unwavering professionalism stand out, making every interaction a pleasure. If you're looking for a team that delivers outstanding results and values client collaboration, Johnny Flash Productions is the go-to choice. Five stars all the way!"
JFP is amazing. My new website is very clean, conveys exactly what I want to my clients, looks way better than the competition, and will be the base for my company moving forward. And now I have a great working relationship with Johnny Flash Productions for all of my SEO and website needs. Don't hesitate to go with JFP, they're honest. They rock!
We have a fabulous website thanks to their excellent process.
The experience of building home remodeling company’s website was nothing short of excellent! John and his team are extremely professional, responsive, and efficient at what they do. Their process is clear and they stick to it every step of the way. The weekly production meetings were very helpful and kept the project moving forward at record speed!
My favorite part about working with Johny Flash Productions is that John and his team truly care about their work and they were unwilling to settle on anything less than perfect. We have already had a significant influx of home remodeling leads and they are far more qualified! We highly recommend Johny Flash Productions!
John and his team at Johnny Flash Productions did an amazing job on our new company website! John was very patient and professional throughout the entire process and always responsive to any request we had.
I would definitely recommend their services to anyone looking to create a website!
Such an amazing service. A beautiful website that has already gotten the practice new business. John kept us on track so that our website was up and running in the time allotted. Thanks so much. Highly recommend.
We've worked with John and his team for several years on multiple projects. They deliver great work on time, on budget and with solid ongoing support. We highly recommend Johnny Flash Productions!
John, Joli and Team provided the path forward for us on how to take our desire to have a brand new website to getting it launched and live. We started at a high level of who we were and what we wanted to accomplish with our website.
John provided an up front schedule of what tasks would be completed by when from their team.
There were tweaks along the way that we would make and feedback given, and it was always well received with the changes being made in a timely manner. Thanks John and Joli.
Johnny Flash Productions helped breathe new life into Immanuel’s online presence with their wonderful redesign of our website. Aside from their consummate professionalism, flexibility and keen attention to detail, they were an absolute pleasure to work with.
It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
I’m sure I can speak for all of us on the committee when saying that we’d heartily recommend Johnny Flash to any church or organization in need of a skilled, knowledgeable, easy-to-work with design company.
Efficient, effective and professional - Johnny Flash Productions did an awesome job of rebranding and migrating our WordPress website. We launched last week and there is positive feedback all around for the sleek, new, mobile friendly look.
This process was so much easier than I expected. John listened carefully to what I was expecting to accomplish with our website and kept me focused on our objectives.
We are now able to register preschool students online (especially important during COVID). Parents are very happy that now they have the option to pay by credit card. I would highly recommend this company!
John and his team are great to work with. We have worked with them on a broad range of projects including logo development, campaign materials and website design. They are a great partner!
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
We chose Johnny Flash Productions because I knew the person, John Falke. Relationships are important. Knowing character is important and relevant to business decisions. Knowing whether a person/business will stick by their word is important along with can they perform.
A company that can perform is good, but if they do not stick by their word, skill means nothing. You produced a great product, worked with us, gave a fair price and kept us on task.
Our organization couldn't be happier with the beautiful website Johnny Flash Productions created for us. They helped streamline thousands of components from our previous site into a site that portrays the mission of our organization and tells the story of our purpose while bringing in and engaging new and returning visitors.
We wouldn't hesitate to use them again and have already recommended them to several people who have seen the quality of our new site.
We have also seen a remarkable uptick in response in those who have gone to the site just in the first few weeks since launch in signing up for future communications. That is the sort of prolonged engagement we have been looking for, and Johnny Flash Productions delivered beyond our hopes.
When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
Thanks for your expertise, guidance and always friendly attitude.
I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
Johnny Flash Productions was a joy to work with! They helped our church completely re-do our website. They also helped us refresh our look and logo. We have had many people comment on how much they love our new website and how much easier it is to navigate.
We found Johnny Flash Productions to be professional and a pleasure to work with. Their industry knowledge and creative approaches were incredibly helpful.
Our new website exceeds our expectations and we look forward to continuing our relationship with Johnny Flash Productions with their responsive and ongoing website upkeep, maintenance and SEO.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
We have been very pleased with our website design experience with Johnny Flash. We appreciated how their structured process enabled our website team to prioritize our goals for the project and develop a final product customized to meet our individual needs.
Johnny Flash Productions and their team were aces to work with. Their process was simple, and project schedule was on target.
More importantly, their Storybrand mindset opened us up to a whole new world for our website presence, business development and even our own client communication.
I have worked with Johnny Flash Productions on 3 of my own websites and recommended Johnny Flash productions to two other family members who were also in need of new websites. We have all had an exceptional experience during the process.
The staff are very responsive, organized, on time and they follow through until the work is complete. We valued them so much that we use them for our monthly maintenance and they help with our advertising online.
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
I cannot begin to speak highly enough of Johnny Flash Productions. I was first alerted to their company by doing a Google search & found only one company around with so many 5-star reviews, so was curious if they could all be real. I found through working with John & Eowyn & the Johnny Flash team that we were able to collaborate to create the perfect website for our organization.
As a team of designers, it was important for us to differentiate ourselves & express the nature of our organization & ourselves through this most valuable medium of the modern age. The team @ Jonny Flash absolutely nailed it & we could not be more pleased.
Thank you Johnny for facilitating such an first class experience & thank you Eowyn for being our guiding light & all of the hard work that you put into helping our company shine!
We were so grateful to have found Johnny Flash Productions to help us with our marketing needs. Their work was above and beyond what we expected. The staff are very competent and great to work with. Excellent results!
Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
We used Johnny Flash Productions to help us recreate our website and to make it more visually appealing and more current. Working with them was very pleasant and easy. They really listened to what we were looking for and worked within that framework.
I would highly recommend them. I am happy to provide a reference or answer any questions that you may have.
The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
We had a great experience working with Joli and the team at Johnny Flash. Their whole process was very helpful to shaping and sharing our website message.
It has been such a pleasure working with John and Nicole to develop our WordPress website. The team is very professional and worked closely with us during the entire process. We couldn't be happier with the result, we love our new website.
I definitely recommend Johnny Flash Productions!
They did excellent design work, were professional and responsive. They were an absolute pleasure to work with, and I plan on using them for future projects.
John and his team do top quality design work, website work, and just about anything you would need to have a dynamic presentation in both print and digital media. Incredibly talented and innovative, you can call him with a "thought" that comes back to you better than you ever imagined. Truly professional and talented, I could not recommend more highly.
Professional, knowledgeable, friendly! Everything you could ask for in a website development firm/SEO company. Johnny Flash Productions is the best website development firm and SEO firm in Northern Virginia!
Johnny Flash redesigned both our church website and our preschool website to align with our new branding, helped us switch web hosts and met some tight timelines as well. John and his team are always professional, have fresh ideas and are quick to respond to questions.
They also worked us to revamp both websites within our set budget while still providing a quality web design and custom look. If I could give them ten stars, I would!
Was a pleasure to work with Johnny Flash Productions to walk through the full life cycle of a complete redesign of several of our ministries websites. Working with people who are experts caused us to think outside the box in how we really tell our story through our website.
The entire team was great to work with and the value has been incredible! God is good!
Working with John and his team has been such a wonderful experience! They consistently go above and beyond to quickly complete our requests, and it's great working with a team of true experts.
I highly recommend them for anyone looking for WordPress developers.
Johnny Flash Productions gets results building stand-out websites that are optimized for success! Their team of professionals worked quickly to get to know my business and developed a plan of action. Their designers developed an amazing design that exceeded our expectations. If your organization or business is looking to build or improve your presence online.
I highly recommend Johnny Flash Productions!
Johnny Flash and team approached the project with as much passion as we had (we're a very passionate team) for the site and logo refresh. We worked through the logo and website designs and within a couple of weeks, it felt as if we were all one company.
The team was super responsive, understood our vision for the logo/website and communicated clearly every step of the way.
John Falke and Johnny Flash were incredible to work with and produced a very professional and progressive website for Covenant Park Consulting and were completely responsive to our vision and goals.
We are truly grateful for our time working with John and his team. They were able to manage a full redesign within a relatively tight timeline and delivered an impressive site that also worked well through mobile devices as well.
They kept us on schedule as well and were a pleasure to work with. The team continues to be incredibly responsive following the initial launch.
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
Johnny Flash Productions has played an integral role in the growth of our business. From logo redesigns, website design and management, fliers, banners, signs and more, they have done an incredible job of taking our ideas and WOWing us with his visual designs.
John's knowledge base allows them to understand our ideas and concepts and bring it all together in a professional, well thought out deliverable. Their work has always exceeded our expectations in both quality and speed.
We look forward to continuing our long business relationship as he continues to stay on top and ahead of visual marketing trends without losing it’s classic appeal.
I recommend Johnny Flash Productions because they respond promptly and with honesty when requesting their services, they are very professional and I am a satisfied client!
They fulfilled my expectations with the website and branding project. It has already been a success and helped us reach our goals for our business. Thanks Johnny Flash Productions.
We regularly get rave reviews about our website. Often other non-profits have asked us for a referral. Johnny Flash was easy to work with and has always been responsive to our needs. They provided several built in tools that help keep our website from becoming stale.
Johnny Flash did a great job on our new Wellesley Hills Congregational Church website. Delivered on time and on budget. They helped us shape good content as well.
We were so satisfied we had them redo our Wellesley Nursery School in the Hills website also.
