11 Ways to Build a Website that Converts Visitors into Customers
When it comes to your website, the most important metric you can track is your website conversion rate. Having a website that converts visitors into customers is key to a successful business.
According to Straight North’s analysis of more than 300,000 true sales leads, 84% of website conversions occur on the first visit, while 11% of conversions happen on the second visit.
When you take that into consideration, it’s easy to see why first impressions are key. A website that makes a great first impression can help you increase your online influence, create a voice for your brand, and be your salesman 24/7/365. You can read more about it in our article that explains why your website is the new front door to your business.
In addition to that, approximately 96% of visitors that come to your website are not ready to buy which is why your website needs to build trust and start them on their journey from random website visitors to loyal clients and customers.
So how do you go about creating a website that converts visitors into customers? That’s what we will cover in this article.
Great Website Foundation
The first thing you need to build a website that converts visitors into customers is a great website foundation. While there are many platforms out there, we believe WordPress is the best choice for your website.
For starters, it’s open-source and free to download and use. Secondly, it’s a robust platform that allows you to build any type of website that can grow and scale as your business grows, while still being easy to use. Lastly, WordPress gives you full control over your website and content, not to mention you can easily monetize your site in multiple ways.
Clear Call to Action That Grabs Their Attention
Your website should have a clear call to action and grab your visitor’s attention as soon as they land on it. They should feel like you understand them and be able to learn how you can help them.
The easiest way to achieve this is to address their pain and use the same words and phrases they would use to talk about it. Paint a vivid picture of what their life is currently like and then show them what happens after they are done working with you.
Then, provide them with a clear call to action that takes them to the next logical step. A few examples include:
- Buy now
- Start trial
- Download X
- Sign up for mailing list
Make It Blazing Fast And Secure
A 1 second delay in your site speed can result in a 7% reduction in conversions. That’s why you need to test your website speed regularly and make improvements that will speed up your site.
A few ways to speed up your website include:
- Optimizing images for the web by using the correct dimensions for your theme and saving them in the appropriate format
- Using thumbnails instead of videos on the homepage
- Choosing a quality hosting plan
Another way to build a website that converts visitors into buyers is to use video. Statistics show that product videos can increase purchases of the product by 144%.
On top of that, people are consuming more and more video and stats back it up: 54% of consumers want to see more video content from a brand or business they support.
Video makes it easier to build trust as visitors can see you and feel like you’re in the same room, having a conversation with them. Use this to your advantage and increase your bottom line.
Split-Test Headlines and Calls to Actions
A/B testing is becoming the preferred method that has brought a lot of the companies the most success. When you perform and A/B test, you compare two versions of a headline or a call to action to see which one is performing better.
There are numerous WordPress plugins that will help you set up both simple and more elaborate A/B split tests so you can see which version of a headline or a call to action gets more clicks from your visitors.
Keep It Customer Focused With The StoryBrand Framework
As harsh as this may sound, in the great scheme of things, your potential clients and customers don’t really care about you. They care about how you can help them. As such, your website needs to be customer-focused. A great way to make your website and entire brand message more customer-focused is to apply the StoryBrand framework.
The StoryBrand framework was created by Donald Miller. This approach puts your customer first and makes them the hero of the story. Through the principles of storytelling that Miller claims are present in every great movie: a character has a problem they need to solve before they get something they want. Along the way, they meet a guide that gives them a plan and encourages them to take action which helps them avoid failure and leads to their success.
By applying this approach to your website, you can easily answer the three most important questions that will make your story clear and compelling for your clients and customers:
- What do they want?
- What is the opposite of what they want?
- What will their life look like after getting what they want?
Add Trust Factors
One of the tasks your website has is creating and building trust in your visitors. After all, people do business and buy from brands and businesses they know, like, and trust.
A few ways to build trust on your website include:
- Testimonials (text or video)
- Awards, certificates
- Security seals and badges. Cars.com recently boosted their conversion rate 2.7% by having a security seal on their site.
Make Sure You’re Getting The Right Traffic
Once you start optimizing your website for conversions, you need to make sure that you’re getting the right traffic to your website. Consider the following questions:
- Who do you want coming to your blog?
- Why do you want them to come?
- What are they going to get out of it?
When you’re clear on who you’re trying to attract, you can go ahead and implement SEO techniques or invest in paid ads such as Google AdWords, Facebook Ads or Pinterest Promoted Pins to attract those visitors to your site.
Make Sure Your Website Is Mobile Friendly
More and more users are using mobile. According to statistics, mobile devices accounted for 48 percent of web page views worldwide. This means your website must be mobile-friendly.
With a mobile-friendly website, your visitors will be able to see your content even when they’re using their phones instead of being forced to pinch and zoom to read product descriptions or trying to fill out your booking form.
Use Short Forms
Using forms on your site is a great way for people to get in touch with you as well as to get more information from them before they begin working with you. However, you must be careful when it comes to forms. People are more likely to fill out shorter forms so keep that in mind when creating your forms.
Only ask for the absolute necessary information. For example, if you’re selling digital products, there is no need to ask for a shipping address.
Make it easy for visitors to save their information when possible and come back to the form to fill it out later.
Use one-page checkout to increase the conversion rate in your store and eliminate one of the main reasons of cart abandonment. For example, take a look at Amazon’s 1-Click checkout.
Build an Email List
Building an email list is something that a lot of ecommerce sites don’t do well, yet an engaged email subscriber is more likely to buy from you than someone visiting your site for the first time.
SwingsCoffee.com is a good example of building their email list so they can nurture and engage their website visitors.
A few ways to build your email list include:
- An email opt-in form where visitors can sign up on your website
- A checkbox that asks if they want to be added to the newsletter
- Giving in-store customers options to opt-in in person
Address Cart Abandonment
Cart abandonment is inevitable when you have an online store. However, with a bit of planning and follow up, you can reduce cart abandonment and convert those visitors into buyers.
Message someone if they put something in the cart and don’t buy. Consider using a plugin that allows you to set up an automated follow up for visitors who abandon their cart.
There’s a lot that goes into building a website that converts visitors to buyers.
We can build a website that converts more of your visitors into customers so get in touch with us today and request your free quote.
Johnny Flash Productions
Johnny Flash Productions is a creative agency based outside of Washington D.C. that focuses on digital strategy, web design and development, graphic design and event production that helps businesses get better results from their marketing.
Our organization couldn't be happier with the beautiful website Johnny Flash Productions created for us. They helped streamline thousands of components from our previous site into a site that portrays the mission of our organization and tells the story of our purpose while bringing in and engaging new and returning visitors.
We wouldn't hesitate to use them again and have already recommended them to several people who have seen the quality of our new site.
We have also seen a remarkable uptick in response in those who have gone to the site just in the first few weeks since launch in signing up for future communications. That is the sort of prolonged engagement we have been looking for, and Johnny Flash Productions delivered beyond our hopes.
I cannot begin to speak highly enough of Johnny Flash Productions. I was first alerted to their company by doing a Google search & found only one company around with so many 5-star reviews, so was curious if they could all be real. I found through working with John & Eowyn & the Johnny Flash team that we were able to collaborate to create the perfect website for our organization.
As a team of designers, it was important for us to differentiate ourselves & express the nature of our organization & ourselves through this most valuable medium of the modern age. The team @ Jonny Flash absolutely nailed it & we could not be more pleased.
Thank you Johnny for facilitating such an first class experience & thank you Eowyn for being our guiding light & all of the hard work that you put into helping our company shine!
John has been managing my website SEO and Google Ads for only a few months now and his services have already generated profitable leads. I can’t say enough about his company’s professionalism, promptness and results oriented approach. Hiring his company has been an excellent business decision!!
We are truly grateful for our time working with John and his team. They were able to manage a full redesign within a relatively tight timeline and delivered an impressive site that also worked well through mobile devices as well.
They kept us on schedule as well and were a pleasure to work with. The team continues to be incredibly responsive following the initial launch.
Johnny Flash redesigned both our church website and our preschool website to align with our new branding, helped us switch web hosts and met some tight timelines as well. John and his team are always professional, have fresh ideas and are quick to respond to questions.
They also worked us to revamp both websites within our set budget while still providing a quality web design and custom look. If I could give them ten stars, I would!
Efficient, effective and professional - Johnny Flash Productions did an awesome job of rebranding and migrating our WordPress website. We launched last week and there is positive feedback all around for the sleek, new, mobile friendly look.
I must admit that I was not crazy about revamping our website, primarily due to the time commitment and cost. However, in looking through the updated content this morning, the new website looks terrific and was well worth the time and expense.
Thanks to you and your team for all of your hard work.
Johnny Flash Productions gets results building stand-out websites that are optimized for success! Their team of professionals worked quickly to get to know my business and developed a plan of action. Their designers developed an amazing design that exceeded our expectations. If your organization or business is looking to build or improve your presence online.
I highly recommend Johnny Flash Productions!
We chose Johnny Flash Productions because I knew the person, John Falke. Relationships are important. Knowing character is important and relevant to business decisions. Knowing whether a person/business will stick by their word is important along with can they perform.
A company that can perform is good, but if they do not stick by their word, skill means nothing. You produced a great product, worked with us, gave a fair price and kept us on task.
John and his team at Johnny Flash Productions did an amazing job on our new company website! John was very patient and professional throughout the entire process and always responsive to any request we had.
I would definitely recommend their services to anyone looking to create a website!
I recommend Johnny Flash Productions because they respond promptly and with honesty when requesting their services, they are very professional and I am a satisfied client!
They fulfilled my expectations with the website and branding project. It has already been a success and helped us reach our goals for our business. Thanks Johnny Flash Productions.
We regularly get rave reviews about our website. Often other non-profits have asked us for a referral. Johnny Flash was easy to work with and has always been responsive to our needs. They provided several built in tools that help keep our website from becoming stale.
Johnny Flash Productions has played an integral role in the growth of our business. From logo redesigns, website design and management, fliers, banners, signs and more, they have done an incredible job of taking our ideas and WOWing us with his visual designs.
John's knowledge base allows them to understand our ideas and concepts and bring it all together in a professional, well thought out deliverable. Their work has always exceeded our expectations in both quality and speed.
We look forward to continuing our long business relationship as he continues to stay on top and ahead of visual marketing trends without losing it’s classic appeal.
Johnny Flash Productions is a company that truly cares about their clients, this is obvious by not only their work ethic but they also the way they put their heart into every project they complete.
Johnny Flash Productions was a pleasure to work with, we look forward to working with them again in the future.
When we all get a little too busy, sometimes we forget to say a heartfelt "Thank You"! I am so grateful that God led us to partner with you. I know good things will come from our hard work done together in His name. The website is terrific. Pure and simple.
Thanks for your expertise, guidance and always friendly attitude.
I was looking for a web designer who was not only talented, but could deliver - and keep delivering what I needed month after month. The team at Johnny Flash Productions brought ideas to the table that complemented what I wanted to do with my website and their design exceeded my expectations.
I was willing to pay more for their continuing monthly service than I had paid previously because they laid out what I could expect from their team. So far, they have under promised and over delivered.
Johnny Flash Productions helped breathe new life into Immanuel’s online presence with their wonderful redesign of our website. Aside from their consummate professionalism, flexibility and keen attention to detail, they were an absolute pleasure to work with.
It had to be a daunting task to be presented with the enormous number of expectations , hopes and ideas generated from our church’s website committee throughout the course of the website re-design, but if anything, Johnny Flash's resulting work exceeded all expectations.
I’m sure I can speak for all of us on the committee when saying that we’d heartily recommend Johnny Flash to any church or organization in need of a skilled, knowledgeable, easy-to-work with design company.
Exceeded all expectations in their abilities to professionally evaluate and customize our company WordPress website. Above all else, their customer service is the best I've dealt with in a long time with any company I've worked with in the past. I definitely recommend Johnny Flash Productions to anyone looking for exceptional service, professional detail and customer support.
John, Joli and Team provided the path forward for us on how to take our desire to have a brand new website to getting it launched and live. We started at a high level of who we were and what we wanted to accomplish with our website.
John provided an up front schedule of what tasks would be completed by when from their team.
There were tweaks along the way that we would make and feedback given, and it was always well received with the changes being made in a timely manner. Thanks John and Joli.
We used Johnny Flash Productions to help us recreate our website and to make it more visually appealing and more current. Working with them was very pleasant and easy. They really listened to what we were looking for and worked within that framework.
I would highly recommend them. I am happy to provide a reference or answer any questions that you may have.
Professional, knowledgeable, friendly! Everything you could ask for in a website development firm/SEO company. Johnny Flash Productions is the best website development firm and SEO firm in Northern Virginia!
I would like to thank Johnny Flash Productions for there great service my company has been able to get to get to the top of Google searches in half the time most companies take. I am now receiving 3 to 5 viable leads a day that all lead to service work for my company. And I can not thank them enough for all of there support with my site and maintaining it for me.
We found Johnny Flash Productions to be professional and a pleasure to work with. Their industry knowledge and creative approaches were incredibly helpful.
Our new website exceeds our expectations and we look forward to continuing our relationship with Johnny Flash Productions with their responsive and ongoing website upkeep, maintenance and SEO.
John and his team do top quality design work, website work, and just about anything you would need to have a dynamic presentation in both print and digital media. Incredibly talented and innovative, you can call him with a "thought" that comes back to you better than you ever imagined. Truly professional and talented, I could not recommend more highly.
John and his team are great to work with. We have worked with them on a broad range of projects including logo development, campaign materials and website design. They are a great partner!
Johnny Flash and team approached the project with as much passion as we had (we're a very passionate team) for the site and logo refresh. We worked through the logo and website designs and within a couple of weeks, it felt as if we were all one company.
The team was super responsive, understood our vision for the logo/website and communicated clearly every step of the way.
They did excellent design work, were professional and responsive. They were an absolute pleasure to work with, and I plan on using them for future projects.
John Falke and Johnny Flash were incredible to work with and produced a very professional and progressive website for Covenant Park Consulting and were completely responsive to our vision and goals.
This process was so much easier than I expected. John listened carefully to what I was expecting to accomplish with our website and kept me focused on our objectives.
We are now able to register preschool students online (especially important during COVID). Parents are very happy that now they have the option to pay by credit card. I would highly recommend this company!
Such an amazing service. A beautiful website that has already gotten the practice new business. John kept us on track so that our website was up and running in the time allotted. Thanks so much. Highly recommend.
Johnny Flash Productions and their team were aces to work with. Their process was simple, and project schedule was on target.
More importantly, their Storybrand mindset opened us up to a whole new world for our website presence, business development and even our own client communication.
Johnny Flash did a great job on our new Wellesley Hills Congregational Church website. Delivered on time and on budget. They helped us shape good content as well.
We were so satisfied we had them redo our Wellesley Nursery School in the Hills website also.
I have worked with Johnny Flash Productions on 3 of my own websites and recommended Johnny Flash productions to two other family members who were also in need of new websites. We have all had an exceptional experience during the process.
The staff are very responsive, organized, on time and they follow through until the work is complete. We valued them so much that we use them for our monthly maintenance and they help with our advertising online.
Working with John and his team has been such a wonderful experience! They consistently go above and beyond to quickly complete our requests, and it's great working with a team of true experts.
I highly recommend them for anyone looking for WordPress developers.
The Johnny Flash team is incredibly skilled, attentive and patient. We are very happy with our new WordPress website!
Excellent WordPress Web Designer, we are so lucky to have them design our website we were very satisfied with the results!
It has been such a pleasure working with John and Nicole to develop our WordPress website. The team is very professional and worked closely with us during the entire process. We couldn't be happier with the result, we love our new website.
I definitely recommend Johnny Flash Productions!
Was a pleasure to work with Johnny Flash Productions to walk through the full life cycle of a complete redesign of several of our ministries websites. Working with people who are experts caused us to think outside the box in how we really tell our story through our website.
The entire team was great to work with and the value has been incredible! God is good!
We have a fabulous website thanks to their excellent process.
We have been very pleased with our website design experience with Johnny Flash. We appreciated how their structured process enabled our website team to prioritize our goals for the project and develop a final product customized to meet our individual needs.
We had a great experience working with Joli and the team at Johnny Flash. Their whole process was very helpful to shaping and sharing our website message.
Johnny Flash Productions was a joy to work with! They helped our church completely re-do our website. They also helped us refresh our look and logo. We have had many people comment on how much they love our new website and how much easier it is to navigate.