11 Jul How to Dominate Your Competition Online
If you want to get more clients for your business or people in the door, then you must dominate your competition online. The good news is that most businesses don’t try that hard to beat their competition online which means it’s not that hard to do for most industries.
In this post, we will share actionable tips and strategies that you can implement in your business and dominate your online competition.
Build Your Online Reputation with Reviews
One of the easiest ways to dominate your competition is to build up your online reputation with reviews. Customers search for businesses online everyday and their first choice is usually the business with the most online reviews.
We wrote a guide that covers why you should consider using online reviews and how to get them that you can read.
As a part of your ongoing efforts to get online reviews, you should have a systematic way to continually get online reviews in the places that matter. We like to call this a review funnel and we can help you get yours set up.
When it comes to online reviews, keep in mind that Google reviews are most important since they will have the most impact on your local SEO strategy. However, Google is not the only site to focus on. Secondary sites like Facebook, Yelp, and industry specific sites are good too and should be a part of your review funnel.
Improve Search Rankings to Dominate Your Competition Online
Most business owners won’t invest too much time in an SEO strategy. Ignoring search rankings and relying on social media and word of mouth alone is no longer enough, not to mention social media advertising can often get quite costly without producing significant results.
It’s a well-known fact that sites that rank at the top of Google for keyword phrases get more traffic. That’s free leads and clients coming your way and less money you have to spend on advertising expenses.
Start by figuring out which keywords people are using to find businesses like yours. Then, work at improving your SEO on your site to increase your ranking for those keywords. Be sure to check out our guide on how to write SEO optimized content as well.
Blazing Site Speed
Another factor that can help you dominate your competition online is to make sure your site loads quickly. No one likes waiting for a website to load and numerous statistics show that if your website takes longer than 3 seconds to load, visitors will abandon it in favor of a faster loading site.
This means that you need to take action and ensure your site loads as fast as possible. There are several ways to speed up your website and they include optimizing your images for the web, using a caching plugin, and using a CDN among others. For more ideas on improving the load times of your website, check out our guide on 7 ways to speed up your website.
You will also want to make sure you have good hosting. While quality hosting will cost more, keep in mind that your site will not only load faster but it will also be more secure so it’s definitely a worthy investment.
Post Regularly on Social Media and Engage Your Audience
While social media alone is not enough, the truth is that social media should be a part of your strategy. The reason behind this is simple: most of your competition is not posting regularly on social media. And if they are, they probably aren’t doing a good job of engaging their audience.
This is good news for you as it opens up plenty of possibilities for your business once you get strategic about using social media for your business. A good place to start is to work on increasing your social media engagement, rather than focusing on the total number of followers.
The most important thing to remember, when it comes to social media, is to be consistent and continue showing up in your followers’ social feeds. On top of showing up, being consistent also requires engaging with them on a regular basis, initiating conversations and providing thoughtful answers to their questions and comments.
Make a Great First Impression
Lastly, none of the above techniques will produce great results unless your online presence makes a great first impression. Many people will experience your brand first through your website which is why you need to make sure your website is compelling and does a great job of representing you.
A few ways to achieve this is to ensure your website is engaging, relevant, and regularly updated. An engaging and relevant website makes it a lot easier to attract new clients. It also does the selling for you, even when your business is physically closed or while you’re enjoying a well-deserved vacation.
If your website is not helping you book new clients, get any new business or if it’s been more than 3 years since the last time you designed your website, it could be a sign that your website is due for a much needed website re-design.
A website re-design will help you make a great first impression on potential clients and business partners which will then lead into more inquiries and booked projects.
What’s Next to Dominate Your Competition Online?
Too busy to handle all of this? We can put together digital marketing strategy for you and implement it. We can also tune-up and manage your website. Sign-up for a review funnel to boost your online reputation.