25 Jul Why Professional Web Design Costs More Than $1000
Professional web design is underrated in today’s world. Especially considering how much weight Google puts on user experience. Because of this, business owners need responsive, functional, modern, professional websites to boost sales and get the word out about products and services.
Yes, you’re able to make cheap, or even free, websites in today’s world. But, it’s easy to identify these low-quality websites. Not to mention, small business owners often have to work far too hard on a mediocre-looking site.
It’s essential to realize how much money professional web design can make for you when it is built and managed properly. Therefore, it makes sense that great websites would cost more than $1,000, since you’re gaining access to professionals who go through the initial setup and design, provide on-going support, and assist with digital marketing.
But What About Free/Cheap Website Builders?
Most of the free or cheap website builders are considered SaaS (software-as-a-service) options.
There are hundreds of these companies, some of which include Wix, Weebly, and Squarespace.
The pitch is that you build your own website without spending too much money.
However, the downsides significantly outweigh the advantages:
- It doesn’t end up being that cheap – Many of the free/cheap website builders coax you in with extremely low pricing. The problem is that the limited features force many customers to consistently upgrade.
- You have limited control over your website – With WordPress, you’re self-hosting your website. Options like Wix and Squarespace limit access you have to website files. In addition, you don’t technically own the files on the server.
- You’re limited to the features provided – Imagine working with Squarespace only to realize that you need a specific feature for your company’s website. The only problem is, Squarespace may not have rolled out anything similar to what you need and then you’re stuck.
But My Friend’s Son Dabbles in Web Design
Besides your website builder, you need to decide on a developer.
It’s rather common to turn to relatives and neighbors to keep web design costs low.
It’s understandable to manage your budget, but your website is not an expense to cut corners on.
Why do we say that?
- Your website is the new Yellowpages – It’s really the only way people are going to figure out how great your business is. If the website looks unprofessional, your customers may ask, what else did they cut corners on?
- The portfolio effect – Knowing someone who dabbles in web design means that they have one thing in mind: to fill their portfolio. They may have decent skills, but the person is more willing to finish the job for their own portfolio–not for the sake of your business.
- What about maintenance? Building a website is only a small fraction of the workload required. You have updates to handle, backups, and marketing to worry about. Is your cousin ready to maintain your website for the next five years?
Cheap vs. Professional Web Design Work
When logo or web designs are sold for cheap, it usually means that they are cookie-cutter templates or it’s an individual freelancer with varying expertise. It all depends on the person, but inexpensive freelancers are rarely experts in everything.
For instance, we recently gave a quote to someone who hired an overseas company to build a website for $1,000. After examining the requirements, it was clear to us that it was closer to a $5,000 project. The design company said they would have it done in 4-6 weeks.
Unsurprisingly, she told me it’s been over three months and she just saw the first draft of the site! Now she’s scrambling to get the files from the cheaper designers so she can have a professional finish it and launch it.
Also, the Design Might Come Out Like This:
Click on the screenshots to view the websites.
These websites are from a few “design” companies that offer rates ranging from $50 to $100 per site. This is obviously on the cheap end, but it’s even common to see results like these when you pay $1000–or when you opt to design your own website in Wix or Squarespace.
Ask yourself the following questions when viewing these websites:
- How many of these websites are easy to navigate?
- How many work well on mobile devices?
- Do they make you want to buy from them?
- Where do they rank in search engine results?
- Do they establish credibility?
- Do you equate them to quality and satisfaction?
Here are some designs offered by the professionals at Johnny Flash:
Do you see the difference?
One of the reasons, professional websites from Johnny Flash stand out is because of the overall design process. In addition, the Johnny Flash Productions team has expertise in a wide range of skills such as project management, SEO, development, and design.
In short, websites like the Johnny Flash examples can’t be made for only $1,000. The quality, and dedicated support after the design, requires more of an investment–an investment that’s bound to pay off in the future.
The web design process of a professional usually consists of the following steps:
- The brief – We ask you questions about your goals and why you truly need a new website.
- Building sitemap – We’ll create a visual sitemap so we’re all on the same page.
- Creating prototype – This is where you’ll see exactly what the website will look like.
- The design – We turn your prototype into a functional website.
- Delivery – We test every little button and page and get the website on your hosting server.
- Website care – You receive training resources, and we provide website care if needed.
- Digital marketing – We offer social and digital marketing into the future.
Do you think all of that can be done for a mere $1,000?
What Else Do You Get With Professional Web Design?
An advantage of going with a professional website designer is the partnership you create with the company. You’re able to make a strategy that helps your business, as opposed to creating a brochure website that customers only glance at and never return to.
With a strategy like this, your websitw works for you to generate a positive return on your investment. So, you may be spending more than $1,000, but in the end, you can make more money.
Furthermore, a professional web designer guides you through a successful launch. Everything from implementing the content management system to running pre-launch checks is handled by your designer. This also includes testing the responsive interface and providing on-going support.
Delivering On Time
This may sound obvious, but many web designers are notorious for not finishing on time. It’s commonplace for new clients to come to us with unfinished websites, or stories about the developer disappearing after a few months.
It’s also incredible how many clients we get who initially paid less than $1,000 for a design and didn’t get what was promised on time.
How Much Does a Professional Web Design Really Cost?
This is one of the most frequently asked questions we receive. It’s also one of the most difficult questions to answers. One thing’s certain: professional web design doesn’t happen for $1,000.
In general, we need more details on your project.
Every business has different needs and goals, so the best approach is to create a custom solution for that project.
Since a number of factors need to be considered, the ideal way to find out the cost of a website design is to get a quote.
Could you use a free low-cost website builder and launch a website with a few pages? Probably.
Will it be the same as hiring a professional who wants to help you achieve your goals? Definitely not.
We have worked with all kinds of businesses, organizations, and churches to help them achieve their online goals.
If you’d like to learn more about professional web design, or take the first steps to a professional website, contact us to get a free quote for your website project.