What is a brand? What is branding? Is it a name or logo? Is it the company slogan or look of the website? Sometimes we make the mistake of thinking that our brand is what we look like or the message we communicate. While those things may influence our brand, it is more than that.

Most web hosts offer free basic statistics for your web traffic. However, if you’re relying on these primitive tools thrown in as a bonus to your hosting, you’re going to miss out on a gold mine of information. Below are the five most compelling reasons you should use Google Analytics to monitor and measure your website traffic.