Google. Millions of keywords. Billions of web pages. Competition like never before. So, how does Google (and all of the other search engines) select which page gets ranked #1 for a particular keyword, while another webpage gets ranked #10,567? Although, the exact formula for calculating Google's search engine ranking remains a mystery, there are a number of known factors that contribute to a page's ranking and several more that are debatable.  To reach more of your audience, you'll need to build a highly ranked website in Google.